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Custom Channels Launches “Custom Channels Pro” to Create Recurring Revenue for Digital Signage Integrators and CMS Providers

Business music service provider Custom Channels today introduced Custom Channels Pro, the first licensed music solution designed specifically for digital signage integrators and CMS providers to bundle music with signage. The new offering will debut at InfoComm 2025 (June 11–13) at Booth #6948 in the Orange County Convention Center, Orlando, FL.

Custom Channels Pro enables partners to easily add background music to signage deployments — without hardware or licensing headaches — turning music into a strategic selling point and reliable recurring revenue stream. The service is compatible with platforms including Navori Labs, BrightSign, TrueSyncMedia, and Pickcel designed for use in retail stores, restaurants, hotels, resorts, and medical offices.

“Custom Channels Pro is an easy-to-sell, hardware-free solution that boosts digital signage sales, enhances the customer experience, and drives monthly revenue,” said Mark Willett, Head of Partnerships at Custom Channels.

Key Benefits for Partners:

  • Plug-and-play music integration: no code, no hardware
  • Fully licensed and brand-compliant music
  • Tiered wholesale pricing for multi-location deployments
  • Add-on in-store messaging capabilities

The solution addresses rising demand for legal, on-brand business music, according to Willett. “A recent Gant study found that stores playing brand-fit music see 37% higher average sales. Custom Channels Pro helps clients realize that potential, while ensuring full compliance with Performance Rights Organizations (PROs), protecting businesses from fines for unlicensed music use.”

Custom Channels’ streaming platform powers nearly 10,000 businesses, including CAVA, MOD Pizza, Hilton, Smile Doctors, and Phenix Salon Suites.

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