The SDVoE™ Alliance today announced that Cypress Technology Co., Ltd., a leading manufacturer of AV signal processing and home automation technology, has joined the alliance as an adopting member. The company will work toward the organization’s goals of standardizing the adoption of Ethernet to transport AV signals in professional AV environments, and creating an ecosystem around SDVoE technology that allows software to define AV applications.
“Cypress has been at the very forefront of every shift in AV technology for more than 25 years, offering state-of-the-art AV devices to industry-leading companies around the world,” said Jones Hsu, Vice President of R&D at Cypress Technology. “Cypress has already designed several encoders and decoders using SDVoE technology for our customers – most of them SDVoE members - who demand the highest quality, lowest latency 4K60Hz 4:4:4 HDR video system solutions. Joining the alliance and designing SDVoE-based products is a natural progression for us as well as our customers.”
“We welcome Cypress to the alliance and appreciate their special contribution to the ecosystem we are developing around SDVoE technology,” said Justin Kennington, president of the SDVoE Alliance. “Their ability to design, develop and manufacture SDVoE-compliant devices gives OEMs a jump start to delivering a wide variety of innovative products that exploit the SDVoE platform.”
Cypress will exhibit and officially announce its SDVoE-empowered products at the upcoming Hong Kong Electronics Fair (Autumn Edition), 13-16 October, in booth 1D-B09.
All AV distribution and processing applications that demand zero-latency, uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing and control through advanced chipset technology, common control APIs and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches thus offer substantial cost savings and greater system flexibility and scalability over traditional approaches such as point-to-point extension and circuit-based AV matrix switching.
About Cypress Technology Co., Ltd.
Cypress Technology Co., Ltd., based in Taiwan, was founded in 1989, specializing in the design and manufacture of innovative AV and multimedia products. Today Cypress Technology is recognized as a pioneer within the AV industry and offers an extensive AV product range that is widely used throughout the AV industry. Designed for signal management, distribution and switching for a wide range of applications including home theater, digital signage, video production, video picture enhancement and signal format conversion, Cypress products can always bring a solution to bridge the gap between incompatible AV systems. For more information, visit en.cypress.com.tw.
About the SDVoE Alliance
SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance participates in tradeshows and conferences, publishes white papers and case studies and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers and consultants. Training and installer certification are also part of the mandate. The SDVoE Alliance founding members are Aquantia, Christie Digital, NETGEAR, Semtech, Sony and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit sdvoe.org and follow us on Twitter @SDVoE.