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David Laikind Joins RoseWater Energy as VP Sales

SUNRISE, Fla. — June 17, 2021 RoseWater Energy Group, a provider of next-generation integrated energy management and storage systems, is pleased to announce that David Laikind has joined the team as Vice President, Sales.
David has an illustrious career in consumer electronics sales. Starting as a car audio installer, David’s experience quickly grew to include retail audio store manager, several gigs as a manufacturer’s representative, and owning a rep firm and computer company. He substantially grew each of these businesses. David has a keen eye for emerging technology. Throughout his career, he has nurtured the adoption of burgeoning categories like home automation and lighting controls and concepts such as recurring revenue to both residential and pro AV integrators. David has also worked closely with the design and architecture communities to grow their awareness and acceptance of new tech. Once David learned about RoseWater Energy and the emerging energy management category, his interest was piqued. “I heard about RoseWater a few years ago while working at C & E Marketing and we added the line to the Southeast US market,” said Laikind. “Once I saw how RoseWater Energy products resolved so many issues for both residential and commercial integrators and how easy they are to work with, I wanted to join the team.” “David understands the impact of how power affects all installed technology products,” said Joe Piccirilli, CEO and managing director of RoseWater Energy Group. “The dealers he works with are excited about installing the RoseWater Hub not only as a solution for reliability and reduced call backs – it’s the peace of mind it brings to their clients. We’re excited to have him on the team.” RoseWater Energy works closely with their integrators to educate and support them to ensure the energy storage and management Hub is specified correctly at the beginning of the project. The integrator becomes the ‘power expert’ for the client. Managing end-user’s expectations and understanding of the product capabilities are part of that process. RoseWater Energy manages the product installation with the integrator and their nation-wide electrical installation team. RoseWater Energy’s products are the only energy management systems on the market that provides pure 120V or 240V power, have zero transfer time regardless of input (grid, solar, or generator) and can be custom configured to back-up whatever the client needs require. Other products in this category simply provide battery backup or clean up the power. See an overview of the SB20 Hub here. To learn more about the benefits of clean power, connect with RoseWater Energy Group on Facebook, Twitter and LinkedIn to stay up to date on the latest news. For more information on the SB20 Hub and RoseWater Energy, please visit http://www.rosewaterenergy.com. Listen to The Next Generation of Energy podcast, and subscribe via Spotify or iTunes. Podcasts are also available on the RoseWater website. # # # About RoseWater Energy Group RoseWater Energy Group creates innovative and intelligent energy management systems for governments, utilities, industries, and residential luxury consumers. Focused on the mission to create the next generation of renewable smart grid systems leveraging the best battery storage technologies, RoseWater works with their clients to design, build, integrate and manage power system assets specific to their needs. The Residential Energy Management HUB is the first and only power management product to be featured within a micro-grid in the head office of a major utility company. For more details visit http://www.rosewaterenergy.com. Press Contact: Coleen Sterns Leith Marketing Matters Tel: 954-925-1511 ext. 1 Email: coleen@marketingmatters.net

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