Swedish digital audio pioneer Dirac and Black Sesame Technologies, a Hong Kong listed leading automotive-grade computing SoC provider, today announced that the two companies have signed a Memorandum of Understanding (MOU) to explore the integration of Dirac’s market-leading digital audio software onto Black Sesame Technologies’ systems-on-chips (SoCs).
“This partnership represents a strategic step for Dirac as it seeks to solidify its position as the world’s leading automotive audio provider. With China serving as a critical market for Dirac, this collaboration will further strengthen the company’s presence in the region, where it already partners with automotive industry leaders such as NIO, BYD and Great Wall Motor,” said Anders Storm, CEO, Dirac. “Dirac is dedicated to advancing the frontiers of digital audio in every application where sound matters – and Dirac-enabled SoC semiconductors represent a major growth opportunity for the company as well as our partners.”
The demand for premium, immersive in-car audio is growing exponentially as more consumers expect the same audio experience in their cars as they enjoy in home listening environments. Dirac is building a new era of software-defined automotive audio by developing technologies that enable speakers to work in unison to maximize fidelity and create a clear, fully-immersive sound experience for every occupant.
Dirac is an established leader in the automotive market, working with leading brands such as Volvo, Polestar, Genesis, NIO, and BYD, among many others. In recent years, Dirac has accelerated their automotive industry growth through partnerships with semiconductor and framework companies like NXP, Analog Devices, QNX, and now Black Sesame Technologies. With this agreement, Dirac continues to expand its footprint, making its solutions more accessible to OEMs worldwide.
Black Sesame Technologies is a leading automotive-grade computing SoC and SoC-based intelligent vehicle solution provider. The company’s proprietary automotive-grade products and technologies empower intelligent vehicles with mission-critical capabilities, such as autonomous driving, smart cockpit, advanced imaging, and interconnection. Since its establishment, Black Sesame Technologies offers full-stack autonomous driving capabilities to meet broad customer needs through SoCs and SoC-based solutions, powered by their in-house developed IP cores, algorithms, and support software.
Commenting on the MOU, which is the company’s first with a digital audio company, DING Ding, Vice President of Product, Black Sesame Technologies, said, “Black Sesame Technologies is dedicated to pioneering intelligent vehicle solutions and – with this memorandum – that now includes advancing the in-vehicle audio experience. Enabling our high-performance SoCs with Dirac’s digital audio solutions will provide our customers the option to seamlessly and efficiently equip their vehicles with the premium, immersive audio experience that their customers increasingly demand.”
For more information on Dirac, click here. For more information on Black Sesame Technology, click here. For hi-res imagery, click here.
