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ELAN Flagship Program Creates Advantages for Dealers and Homeowners

Certified systems deliver extended warranties to homeowners.

SAN DIEGO, CALIFORNIA, September 7, 2017 – Leading connected home solutions provider Core Brands today introduced the ELAN Flagship Program. This new program is designed to benefit both dealers and their customers when Core Brands audio and power products are integrated into “Flagship Certified” ELAN systems. The program debuted to top ELAN dealers this summer, and is making its channel-wide debut at CEDIA 2017 in Core Brands Booth #4829.

“Our ultimate goal was to build a tighter bond between dealers and their customers while delivering Flagship benefits to both,” said Core Brands Vice President of Business Development Joe Lautner. “For dealers, ELAN Flagship includes direct access to our design team to ensure that they create the best possible solutions for their customers. ELAN is an exceptionally homeowner-friendly system, and a certified Flagship system elevates this award-winning experience with even higher performance, reliability, simplicity and enjoyment. Our control, audio, video, and power management solutions are designed to work best together, so ELAN Flagship systems deliver maximum performance and maximum confidence, with a full 5-year warranty on Flagship products.” 

A Flagship-certified system is comprised of any ELAN control system using a certified system design that meets minimum product requirements including an ELAN controller, touch panel and gHR200 remote, plus an ELAN, SpeakerCraft or Niles MRAV chassis, speakers and a subwoofer from SpeakerCraft, Niles or Sunfire, and power management by Panamax or Furman. Once the system is certified, the warranty for all eligible products is increased to five years, giving customers maximum confidence in their investment.

Lautner concluded, “The program is changing the conversations our dealers have with potential customers in a very positive way. The customer gets not only an elevated system performance, but added peace-of-mind from the certification and extended warranty. For the ELAN dealer, it means we are standing behind them 100%, plus their multi-brand purchases all count toward their Dealer Rewards status level and quarterly VIR. We look forward to a lot of great conversations with new dealers at CEDIA.”

For more information on ELAN Flagship, visit Core Brands at CEDIA Booth #4829.

About ELAN
ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The new ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award from the Consumer Technology Association’s Mark of Excellence Award Program Committee at CES 2017. To learn more, visit

About Core Brands
Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit

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