Scott Oranen (top left), Kirt Yanke (top middle), Kit Shugrue (top right), Mark Miller (bottom left) and Angela Coster (bottom right)
Four strategic hires bring together creative vision, sales and marketing expertise and decades of LED industry experience as the company prepares for next growth phase
Chicago, Illinois – 3 June 2026 – Following its launch earlier this year, Elysium LED has announced a series of strategic appointments designed to accelerate the company’s next stage of growth and strengthen its position as a creatively ambitious, technically driven LED solutions partner for the professional AV market.
Joining company founder and President Kirt Yanke are experienced industry professionals Angela Coster, Mark Miller, Kit Shugrue and Scott Oranen, bringing together expertise spanning creative brand development, dvLED product strategy, sales growth, experiential communications, channel development and business expansion.
The four appointments come just two months after Elysium LED officially launched with a mission to redefine what is possible in LED display technology through creatively engineered visual experiences, bespoke architectural display solutions and precision execution.
Kirt Yanke, President of Elysium LED, commented: “I’m proud of the team we have created. Elysium LED was born out of a need for something different in the market. Customers want more from LED technology – not just performance, but creative flexibility and flawless execution. We’re entering an exciting growth stage with new products launching soon and showing exclusively at InfoComm.”
Building a “Brand Universe”
As Brand Manager, Angela Coster has played a foundational role in shaping the Elysium LED’s identity from the ground up, developing the company’s visual branding, messaging and creative positioning.
Based in Chicago, Coster joins from a creative advertising background spanning more than 25 years across North America and Europe, having worked on major campaigns, experiential projects and large-scale visual storytelling environments.
Drawing parallels between digital advertising canvases and dvLED technology, she views LED as a limitless creative medium capable of transforming environments into immersive visual experiences.
“It’s been a rare opportunity to be involved right from the ground floor,” said Coster. “We’re building something from a blank page and that kind of freedom is energizing. Initially it started with creating a website. Then it evolved into an entire brand universe. We saw that as fundamental for such a visual industry and a product category that is rapidly transforming into experiential infrastructure and immersive showcases.”
At InfoComm 2026, Coster will lead content creation and storytelling initiatives designed to showcase Elysium LED in what she describes as a “not your typical demo” environment at Resorts World, Las Vegas.
Technical Expertise Meets Marketing Strategy
Joining as Marketing Manager, Mark Miller reunites with Yanke following their time together at NEC Display Solutions, where Miller helped launch and expand the company’s dvLED portfolio.
At Elysium LED, Miller will oversee product marketing strategy, specification development, collateral creation and product communications for the company’s expanding LED portfolio.
“What Elysium brings to the table is the personality and people behind the brand,” said Miller. “We’re highly consultative, technically experienced and focused on tailoring solutions around customer needs. All communications come from an honest, trustworthy source.”
Having officially joined Elysium LED earlier this month, Miller is currently focused on preparing the company’s upcoming product launches and supporting strategic market positioning ahead of InfoComm 2026.
“My role is to shape the marketing message, develop the product line and help lay the foundations for the future growth of the company,” he added.
Driving New Business Opportunities
Industry veteran Kit Shugrue joins Elysium LED as Sales & Business Development Manager, bringing decades of experience across AV, digital signage, retail media, broadcast and integrated technology environments.
Based in the San Francisco Bay Area, Shugrue previously spent ten years at NEC as Regional Sales Manager for the Western United States, helping support the company’s substantial business expansion during a transformative growth period.
At Elysium LED, his focus will include identifying new business opportunities, working closely with architects, designers, integrators, consultants and contractors, developing emerging LED application markets and supporting customers through the full lifecycle of bespoke installations.
“The difference between Elysium and others in the industry is really quite vast,” said Shugrue. “The ability to design and create truly bespoke LED experiences opens people’s eyes to what’s possible. It’s inspiring technology that solves artistic challenges in completely new ways and that’s fundamental to me from a creative and professional perspective.”
Expanding Regional Growth & Strategic Partnerships
Joining Elysium LED as Sales & Business Development Manager, Scott Oranen brings over three decades of technology industry experience spanning transportation, corporate, retail and commercial markets.
Based in Austin, Texas, Oranen will focus on business growth across the South Central United States alongside identifying emerging opportunities for bespoke dvLED deployments and strengthening strategic channel relationships throughout the region.
Prior to joining Elysium LED, Oranen held senior sales and account management roles at Apple, NEC Display Solutions and LG Electronics, where he specialized in dvLED and transportation display solutions.
“I’ve always worked within large organizations, so joining a nimble company with fresh energy and ambition is incredibly exciting,” said Oranen. “The companies succeeding in dvLED are the ones fully dedicated to the category and passionate about doing it properly.”
“The Elysium products offer exceptional integrity and image performance for demanding, high-use environments,” he added. “But what excites me most are the custom, complex projects where we can really make our mark.”
Elysium LED will showcase its latest technologies and upcoming product announcements during InfoComm 2026 in a private demonstration environment in a private suite at Resorts World, Las Vegas. Contact [email protected].
For more information, visit Elysium LED and follow updates on LinkedIn.
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About Elysium LED
Chicago-based Elysium LED is a fully integrated LED solutions company serving North America and Europe. Focused on engineering excellence, available TAA compliant manufacturing, creative display applications, systems intelligence and full lifecycle support, Elysium LED partners with integrators, content and precision infrastructure specialists to deliver visually stunning, technically advanced LED installations in the retail, corporate, education, hospitality, transportation, entertainment and broadcast and Esports sectors. Launched in March 2026, Elysium LED is a trusted, future-facing, creatively ambitious brand, ready to illuminate what is possible and make waves in the professional AV and digital signage market, backed by technically experienced industry veterans and an expertly skilled partner network. Find out how Elysium LED can go above and beyond to bring your vision to life. For more information, visit www.elysiumled.com or email [email protected].
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