Tell us about your career and how you ended up at Panasonic.
My career started nearly 25 years ago at Autodesk, a 3D design, engineering, and entertainment software company. That’s where I fell in love with technology. It was amazing to see how software and automation work together, which really ignited my passion for technology. From that moment I was hooked. Technology was, and still is, pushing the boundaries of what’s possible to change how we live, work, and play.
From there, I held positions at Avid Technology and spent nearly a decade at NewTek (now a Vizrt company) where I led sales expansion in North America, EMEA, and the successful launch of NDI products globally. Following NewTek, I joined disguise as the general manager and vice president where I spent three years leading the company’s North and South American sales.
I am so excited to enter this next chapter overseeing North American sales for the audio and video business at Panasonic. The broadcast industry is constantly evolving to help customers do more and push the boundaries of what’s possible with advanced cameras, switchers, and audio solutions that create truly immersive experiences. By embracing cutting-edge IP-based workflows, automation, and ultra-low-latency, we’re delivering live production solutions tailored for markets that demand flexibility, quality, and scale.
What are the top trends you see impacting the broadcast space?
We’re experiencing a paradigm shift in how broadcasters adopt streaming technologies and how people consume content. Format agnostic systems supporting ST 2110, like Panasonic’s KAIROS Live Video Production Platform, are shifting the broadcast space by enabling fully IP-based workflows, real-time flexibility, and scalable production across platforms. This is a necessity for broadcasters looking to deliver livestreamed content to consumers across various time zones and viewing platforms.
We’re also seeing a rise in centralized control and automation, which makes it easier for smaller production teams to produce premium content across multiple venues. Cloud-based production tools are essential to modern and hybrid broadcast environments, bringing real-time collaboration, centralized media storage, and remote operation to the production pipeline. This will help elevate how broadcasters tell and deliver new, innovative stories.
How will advanced audiovisual solutions continue to improve the customer experience?
Today’s consumers demand more behind-the-scenes, unique content in real-time which requires broadcasters to constantly scale their technology suite. As such, broadcasters are always looking for ways to future-proof their technology and elevate offerings. We’ve developed a suite of audio and camera solutions that are flexible and scalable, allowing customers to easily adapt to industry demands across live events, broadcast, corporate, higher education, and house of worship environments. With software-defined infrastructure, open standards, and scalable integration, customers can ensure they’re ready for what’s next without needing to start over. This fundamentally changes how customers create and work, allowing them to do more with less.
How do you build and maintain high-performing sales teams?
It all comes down to your customer. You could have the “greatest” technology in the world, but if it’s not supporting your customer’s goals, it doesn’t really mean much. You need to understand your customer. What are their unique challenges? What does success look like to them? How are you elevating the tools and services they already have access to, and what value are you bringing? It all connects back to purpose-driven technology.
Purpose is also a critical component to keeping teams on track. When we’re all working towards the same goal, we can achieve bigger and better results.
There’s a special synergy at Panasonic that immediately attracted me to the company. They take a humanistic approach to everything they do, and that’s what really drew me in. Together we’re working toward building a better future with technology at the core.
