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Former Atlona Regional Sales Manager Signs on as Commercial AV Manufacturer’s Representative for Florida

Envision Technology Advisors founder David Pendleton will keep the focus on customer relationships as he raises brand awareness for Atlona and Panduit solutions

SAN JOSE, Calif., August 15, 2019 – Atlona, a Panduit company, has appointed Envision Technology Advisors (ETA) as its new commercial manufacturer’s representative for Florida This strategic business relationship became effective July 1, 2019, when Company Founder—and former Atlona Southeastern Regional Sales Manager—David Pendleton launched the new venture to promote Atlona products.

“While I was a member of Atlona’s internal sales force, we had been doing all we could to maintain market share and boost Atlona’s visibility, especially in Florida,” Pendleton said. “With the launch of my new company, I saw a promising opportunity to actively promote Atlona products in a region that currently did not have representation.”

With ETA, Pendleton will expand market share for both Atlona and Panduit by employing a focused, customer-driven approach that is focused on solving problems for integrators and end users alike. He is bullish on Atlona’s AV over IP product portfolio, and sees Panduit’s Layer 1 infrastructure message as a way to further enhance Atlona’s value proposition for complete AV/IT solutions. Pendleton plans to pursue a multi-pronged marketing strategy including: exhibiting at regional trade shows, demoing products at commercial AV road shows, and providing personalized training and accredited courses.

While ETA currently only represents Atlona, his company roadmap calls for adding manufacturers and product lines in order to offer comprehensive, end-to-end solutions to integrators, installers, architects, designers, and others who may be planning AV over IP systems and Layer 1 network infrastructures for today’s businesses.

“Rather than rushing in to make a quick sale, ETA will take a different but more effective tact, advising our customers and helping them plan the ideal solutions for their projects,” Pendleton said. “While this outreach may take some time, our goal is to build strong customer relationships that won’t just be mutually beneficial today, but well into the future.”

“With Dave’s in-depth knowledge of Atlona products and more than 25 years of experience in AV, he and the Envision Technology Advisors team are well-qualified to represent Atlona’s broad range of products, and solve problems for systems integrators challenged by a rapidly-changing industry,” said Vince Schuster, Senior Director, North America Sales for Atlona.

About Envision Technology Advisors

Envision Technology Advisors (ETA) launched on July 1, 2019 as the new manufacturer’s representative firm for Florida. The company’s primary focus is promoting Atlona’s extensive product lines to commercial A/V integrators, installers, architects, and project managers. For more information, visit the company’s website at

About Atlona

Atlona, a Panduit company, is a leading global manufacturer of AV over IP distribution, connectivity, and control solutions. The company designs and engineers innovative, award-winning products for a diverse range of residential and commercial AV and IT markets. Backed by an award-winning 10-year warranty, Atlona’s products are developed to enable our customers’ ability to connect and collaborate with simplicity. More information about Atlona is available at

About Panduit

Global connectivity leader Panduit Corp. creates innovative electrical and network infrastructure solutions for applications across the enterprise. Headquartered in Tinley Park, Ill. and operating in 112 worldwide locations, Panduit’s technology leadership and robust ecosystem help support, sustain, and empower business growth in a connected world.


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