FSR Appoints Toronto-Based SOS Group as Canadian Representative
New dealer relationship underscores manufacturer’s commitment to Canadian market
Woodland Park, NJ (May 13, 2021) — FSR has expanded its presence in Canada with the appointment of Sales Outsource Solutions (SOS) Group as a manufacturer’s representative. The newly formed relationship underscores FSR’s commitment to bring exceptional sales, marketing and technical support to its Canadian market-base by partnering with a company rich in resources and proficient in Electrical, IT and Cabling applications. Toronto-based SOS is known for its portfolio comprised of best-of-breed audio, video and data communications solutions.
SOS Group will focus on FSR’s popular infrastructure product lines which include the company’s flagship floor, wall, table and ceiling boxes; as well as its comprehensive series of power, connectivity and cable management solutions – a perfect fit for the rep group that specializes in fiber optic and copper communication cables and associated accessories. SOS’s region will include all of Canada excluding Alberta, Yukon and the Northwest Territories.
Jan Sandri, FSR’s President said, “This is an exciting time for FSR and we’re delighted to announce this new partnership with SOS Group, a company with a strong portfolio that fits well with our brand. SOS’s philosophy mirrors our own – maximizing market share quickly and economically by connecting people with solutions that work. They’re very well respected in Canada and have earned a reputation as trusted problem solvers and we’re delighted to have them serve as advocates for our customers. We have previously worked with two of SOS Group’s representatives in an independent capacity and we’re looking forward to reuniting our teams.”
FSR is a leading manufacturer of a wide variety of products for the Pro AV and Information and Communications Technologies (ICT) markets. FSR manufactures its audio and video switching, control products, connectivity boxes and collaboration systems from headquarters in Woodland Park, NJ.