— Company provides customers and GC Pro Affiliate Program members with additional resources for the commercial installation market sector —
WESTLAKE VILLAGE, CA, October 3, 2013 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces that, as part of its ongoing growth and expansion, it is now an authorized dealer of products from MartinA® Professional, a premium lighting manufacturer headquartered in Denmark and recently acquired by HARMAN International.
Rick Plushner, GC Pro Vice President, stated, “As we continue to expand into the commercial installation market sector, Martin Lighting is an important brand that helps us provide our customers and affiliate members with comprehensive solutions for their projects. Martin holds either the #1 or #2 market share in almost every product line position they participate in. They are truly a world-class leader in the touring, house-of-worship, cruise ship, night club, live events and television vertical markets. And now, through the strong partnership that Guitar Center has with HARMAN, we’re excited to announce that GC Pro is now an authorized Martin Professional dealer. We have been training our personnel on this product line so they can offer the same expertise here to our clients they bring with all the other brands we represent.”
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About MartinA® Professional
As a world leader in dynamic lighting solutions, MartinA® lighting systems are renowned the world over. Most recently, the outdoor Martin LED lighting system was showcased during Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans. Martin luminaires have also recently been used for live performances by rock acts such as the Rolling Stones, Paul McCartney and Coldplay as well as for the latest Broadway and West End musicals. Martin is in the process of launching new products across all of its product lines including new models in the award-winning MAC Viper family, as well as new creative LED video products, innovative lighting control solutions, new atmospheric smoke solutions and more.