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Hall Technologies Adds 55 Years of Combined AV Experience

Hall appoints two new rep firms in Rocky Mountains, NorCal, and Nevada regions

Hall Technologies

DALLAS – February 2, 2022 – Pro AV manufacturer, Hall Technologies, appoints two new manufacturers’ reps in the Rocky Mountains, Northern California, and Nevada. CB Electronic Marketing and Western Rep Associates announced the addition of Hall this week as part of their offerings. CB Electronic Marketing will represent Hall in the Rocky Mountain regions of Colorado, Utah, Arizona, New Mexico, Wyoming, and Idaho, while the northern regions of California and Nevada will be covered by Western Rep Associates.

“We’re happy to expand upon our growth strategy into these regions with the appointment of CB Electronic Marketing and Western Rep Associates,” says CEO of Hall Technologies, Jason Schwartz. “Between the two rep firms they have over 55 years of combined AV experience that align with our sales goals and help us gain more opportunities in these territories. Both firms offer complimentary lines that will elevate projects with a comprehensive solution. Working with the rep channel has been a great model for Hall, and we will see continued growth because of these relationships.”

“We are looking forward to working with the great folks at Hall Technologies to increase awareness of their innovative products to the Northern California AV Community,” says Principal of Western Reps, Dave Herget. “Hall has a long and well-deserved reputation for creating affordable, reliable products that help solve the real-world workflow challenges that occur in a professional AV environment. It will be a great story to tell.”

“I’m impressed with their roadmap as well, but what’s really unique about Hall is their mission to reimagine the way people live, work and play with their catalog of solutions,” says Larry Bickford, president of CB Electronic Marketing. “I think their collective and holistic approach to enhancing products and being customer centric is what made this partnership most appealing. Our Rocky Mountain clients will soon be introduced to a great technology portfolio.”

For more information, please visit the Hall Technologies website or contact your local sales representative at [email protected] to schedule a demonstration of Hall’s solutions.

About Hall Technologies
For more than three decades Hall Technologies has been a leader in the Pro AV industry with a longstanding reputation for providing top-quality, highly reliable end-to-end solutions. From video distribution and switchers/scalers to conversion and control systems, we aim to provide communication technology solutions that are intuitive and easy to use for creating collaboration spaces – whether that be in the office, classroom, or church sanctuary. Learn more online at

About Western Rep Associates
Dave Herget has been involved in the Video Equipment Industry for twenty-five years. His early Industry experience includes working in Sales for a Systems Integrator and as RSM for a National Manufacturer. Since 1999, Dave has been a Manufacturer Rep in Northern California. He founded Western Rep Associates in 2007.

About CB Electronic Marketing
For over 30 years, CB Electronic Marketing has been a manufacturer’s representative to some of the best Audio/Video product lines in the nation. We cover the Rocky Mountain Territory. We serve the Systems Integrator, Audio/Video and Institutional dealers, as well as the consultant market. We strive not only to service our dealers, but continually build strong and lasting relationships with them. 


Media Contact
Brandy Alvarado-Miranda
BAM Marketing & PR Agency
EM: [email protected] | PH: (714) 655-7225

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