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The Wire

Hall Technologies Adds Key Player to West Coast Team with Steven Pedroza

Pedroza joins the Hall Technologies team as Western RSM. Pedroza to support the western territory states of AK, CA, HI, ID, MT, NV, OR, and WA.

Coppell, TX – March 6, 2023 – Hall Technologies, a global AV company specializing in end-to-end solutions, has added a key player to their team with the addition of Steven Pedroza as Western Regional Sales Manager. Pedroza has a long AV career supporting projects across a wide range of applications on both the manufacturers and system integration side of the industry.

“The West Coast is a key territory for Hall, and we could not be more pleased to have Steven on our team. He came highly recommended and is known for being very customer-focused and thorough. Those are key traits we look for on our team. That embodies the “Hallway” of proactively supporting our customers with outreach, training, and product support. Steven will serve as the primary point of contact for all resellers, distributors, and reps within the western territory states of AK, CA, HI, ID, MT, NV, OR, and WA. Be sure to contact him for support on our turn-key solutions.” says VP of Sales and Marketing, Hal Truax.

“I’m extremely excited to join the Hall Technologies Team at such a pivotal time in the company’s history, as well as within the Audio-Visual Industry I love so very much. Hall is a perfect fit for me and where I want to be in the industry, working side-by-side with a talented like-minded team that truly wants to help others succeed via technology. Reimagining the way people work, live, and play is truly the goal here at Hall,” says Steven Pedroza. “I’ve been fortunate to have supported so many sectors over my 26-years in the A/V Industry and have worked in several capacities with top Integrators and Manufacturers. This has enabled me to always look at how I’m supporting customers with a 360-degree perspective. Whether it be a Reseller, Consultant, End-User, or other industry entity I always find a way to contribute to their success any way I can.”

For More Information
Visit our website at for more information on Hall Technologies, and be sure to connect with Steven Pedroza on LinkedIN .


About Hall Technologies
For more than three decades, Hall Technologies has been a leader in the Pro AV industry with a longstanding reputation for providing top-quality, highly reliable end-to-end solutions. From video distribution and switchers/scalers to conversion and control systems, Hall Technologies is known for delivering communication solutions that are intuitive, easy to use, and create tech-forward spaces focused on outstanding end-user experiences. Additionally, Hall has been a Tribally owned, minority qualified business enterprise since 2018. Learn more at or email [email protected].

Marketing Contact:
Brandy Alvarado-Miranda
T: (714) 655-7225
E: [email protected]

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