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High-Performance European Immersive Audio Brand StormAudio Taps 2016 CEDIA for Worldwide Launch

Targeting specialty AV retailers and integrators, the effort in the Americas is being organized by channel veteran companies Clarity AV International, led by principal Mark Cichowski (business development) and Muto Communications, led by principal Paul Muto (public relations). The Clarity AV team will also be responsible for developing the Pacific Region.

StormAudio’s line is comprised of best-in-class immersive audio processors and amplifiers — all compatible with existing and future leading sound formats, including Dolby Atmos, DTS:X and Auro-3D — all designed with exclusive features for complete integration and control.

The products will be unveiled at the StormAudio booth (#6628). Also on-hand will be Senior Vice President Yves Trélohan and MarCom Manager Tina Rijkers. Dealers, distributors and independent rep firms are encouraged to meet the team for a look at the line and its lucrative programs.

Mol, BELGIUM – September 7, 2016 – Belgium-based brand StormAudio is making its worldwide launch by way of their exhibit at the 2016 CEDIA. There, the company will unveil its line of high-end immersive audio home theater processors and amplifiers. The effort in the Americas is being organized by channel veteran companies Clarity AV International, Inc. led by principal Mark Cichowski (business development) and Muto Communications, led by principal Paul Muto (public relations).

StormAudio will use an independent sales rep network in the US. In Canada, South America and the Pacific region it will utilize distributors and/or direct dealers, depending on the opportunities in each territory.  Reps, distributors and dealers are encouraged to visit the booth (#6628) to meet the team and learn about the competitive advantages of the line and its sales programs.

StormAudio will initially offer three processors (from 16- to 32-channels) and three power amplifiers (8- to 16-channels). Rich in both appearance and performance, the products are compatible with all existing and future leading sound formats, including Dolby Atmos®, DTS:X™ and Auro-3D®.  The products are designed and manufactured in France underneath the guidance of StormAudio Senior Vice President Yves Trélohan, head of the Home Entertainment and Luxury Audio Product Division.

Mark Cichowski has vast experience distributing US-based CEDIA brands domestically and abroad. “One reason I got involved with StormAudio is that I believe the immersive category itself is up-and-coming, that people are progressing to this for their home theaters,” says Cichowski. “With the engineering heritage and background that parent company Auro Technologies and their world-class recording studio Galaxis Studios brings, the quality of this line is very high and I am confident they will keep it that way. They have strong resources and funding to provide world-class support, properly develop the channel, and make it a sustainable model. StormAudio has worked hard to simplify the install and user-interface experience for the integrator. This venture has all the makings for success and the opportunity to eclipse the 2 or 3 brands that occupy the space.”

“It is a great opportunity to launch our StormAudio product line worldwide at CEDIA. To succeed in the US domestic market is one of our key priorities in the coming months, and I am convinced that we have established the proper sales, marketing and operations structure domestically to complement our state-of-the-art product line, and to become an extremely successful player in this market, ” says Trélohan.

Immersive Sound Processors
The three StormAudio processors are models ISP 3D.16 ELITE, ISP 3D.32 ELITE and ISP 3D.32 Elite | Reference Edition and retail for $13,800, $18,400, and $23,000 respectively. Competitive advantages of the line include its compatibility with all three immersive audio sound formats; shared and very intuitive user-interface; scalable modular platform design approach and remote-monitoring capabilities. For more on the processors visit: StormAudio AV Immersive Sound Processors

The amplifiers, models PA 8 MASTER, PA 16 ELITE and PA 8 ELITE retail for $6,900, $11,500, and $9,200 respectively. Each benefits from a large power supply with highly-efficient high-current amplifier modules. Employed is an electronically-managed vent system ensures temperature control, making the amps ideal for rack-mounting. The amps can also be remotely-monitored. For more on the amps visit: StormAudio Power Amplifiers

StormAudio will implement 24/7 dealer support and frequent product trainings. For more information visit

Sales and Product Inquiries
Dealers, reps and distributor inquiries from within the Americas and Pacific regions are directed to Mark Cichowski at +1.949.472.4141 and [email protected].

Outside the Americas and Pacific region, dealers should contact: Tina Rijkers, [email protected].

StormAudio Media Contacts

North America: Paul Muto, Muto Communications: +1.631.849.4301. email: [email protected]

All other regions: Tina Rijkers, MarCom Manager, Home Entertainment & Luxury Audio Product Division / email: [email protected]

                                                                                                                                          – End press release –

About Home Entertainment and Luxury Audio Product Division:
The goal of the Hardware Product Division of Auro Technologies is to push the boundaries of performance in audio electronics to new levels of excellence, through innovation and design in anolog, numeric and firmware technologies, with a specialization in 3D audio processing, called ‘Immersive Sound’. The StormAudio and GalaxisAudio brands provide platforms that support all existing and future leading sound formats, such as Dolby Atmos, DTS:X and Auro-3D. Designed for the most demanding customers, the products offer “best-in-class” audio performance, versatility and extreme reliability and include the most advanced market features. All our products are available through a worldwide and specialized distributor network, with a focus on customer services and technical support.

About Auro Technologies:
Auro Technologies revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with its Auro-3D® format. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets.

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