LOS ANGELES— The Vogue Multicultural Museum, which was once a historic film venue along the Hollywood Walk of Fame known as the Vogue Theatre, updated its aging marquee with LED video technology from SNA Displays. The 50-foot-long LED marquee faces Hollywood Blvd. and sports a 6.6 mm pixel pitch. Out-of-home specialists Orange Barrel Media (OBM) operate screen content on behalf of the museum, which has occupied the historic landmark since 2021.
The LED marquee is comprised of three sections made from SNA Displays’ EMPIRE™ Exterior video technology. Two of the faces, both measuring 6’4” x 18’11” (288 x 864 pixels), protrude from the building’s façade at a 128-degree angle on the awning over the main doors. The smallest section, 4’9” x 12’7” (216 x 576), is mounted flush against the building’s façade.
“The Vogue Theatre is an iconic piece of Hollywood history,” said Pete Simon, director of OOH for SNA Displays. “This digital facelift, which upgrades the building via state-of-the-art technology while respecting the original architecture, will help the museum attract visitors and open up new revenue streams.”
YESCO provided LED installation services.
See more at SNA Displays’ Vogue Multicultural Museum portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About Orange Barrel Media
Recognizing that the future of this country is in its cities, OBM’s pioneering work in out-of-home media has defined the company since its founding in 2004. Today, OBM is one of the largest independent Out of Home media companies and is nationally recognized by cities seeking to implement programs that add to the character of urban places. The company’s ongoing investment in new technologies has evolved its portfolio from wallscapes and unique large-format digital displays to freestanding digital spectaculars, and with the development of sister company IKE Smart City in 2015, interactive wayfinding kiosks. The company is headquartered in Columbus, OH, with additional offices in New York City, West Hollywood, CA, and Charlotte, NC. OBM currently operates in 29 top U.S. markets. Learn more at obm.com.
