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Just Add Power MaxColor 4K60 Series 2 Wins Best of Show at ISE 2023

The 4K60/4:4:4/ 36-Bit-Color Transmitters and Receivers Boast Even More Capabilities Than the Original 2022 Award-Winning MaxColor Series 1

SEMINOLE, Fla. Feb 9, 2023 Just Add Power, a leader in AV-over-IP distribution, today announced that the company’s MaxColor 4K60 Series 2 transmitters and receivers were recognized with Best of Show honors from Sound & Video Contractor (SVC) magazine at ISE 2023 in Barcelona. Winners were selected based on the merits of innovation and performance and the awards were presented during the show.

“When we created MaxColor Series 1, it was highly anticipated and even won the 2022 Best of Show at ISE Award,” said Taft Stricklin, sales team manager at Just Add Power. “Series 2 built upon the innovation that Series 1 introduced, delivering the premium features, maximum performance, and unbelievable quality needed for the most demanding projects. We’re honored to once again be named as one of SVC’s Best of Show solutions at ISE.”

Just Add Power’s new MaxColor Series 2 solutions include all the features and benefits of the MaxColor Series 1 products with even more capabilities to support the most robust applications. With MaxColor Series 2, 4K60/4:4:4/36-bit color video can be distributed over a 1GB managed network using existing Cat X (Cat 5e minimum) cable, or over 10G fiber cable, so that integrators can use the cable that best fits their projects. It also boasts power over USB-C, supporting, for example, a USB web camera signal over IP. With the new ARC feature from Just Add Power, installers can easily send audio from a TV connected to a MaxColor 2 receiver and across the network to another MaxColor 2 receiver — connected to an audio-video receiver or other ARC-enabled amplifier — making project design even easier and more flexible.

The MaxColor 4K60 Series 2 transmitter and receiver provide integrators with an affordable and scalable 4K UHD distribution platform to support today’s 4K source content natively, with high frame rates over existing network infrastructures. MaxColor offers high-frame-rate, deep-color, and 4:4:4 chroma support to ensure that what is seen at the screen matches the output of the source with no subsampling or downscaling.

The series delivers zero detectable latency, instant and seamless switching, 4K up- and downscaling, and HDR management while supporting all lossless audio formats and HDR10+, HLG, and Dolby Vision for the best viewing experience. Additional features include image pop, push, pull, and integrated control.

More information on Just Add Power and its products is available at

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About Just Add Power

Founded in 1992 by three employees of IBM who were happy to shed their dark suits and red ties, Just Add Power is dedicated to doing tech a little bit differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time. By offering new devices that are compatible with previous systems and providing free firmware updates when innovations break, Just Add Power respects the end users’ investment in their systems. This makes it easy for dealers to engage customers for years of system improvement, while the reliability of the video keeps them coming back for more. Just Add Power is committed to making systems easy to install and easy to use, with industry-renowned training sessions and technical support team giving installers all of the skills and information they need. Whether it’s an unlimited matrix of sources and screens, a video wall, or an architectural installation, our revolutionary design philosophy makes it simple to create an AV system that rocks.

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Image Caption: Just Add Power MaxColor Series 2 Transmitter
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Image Caption: Just Add Power MaxColor Series 2 Receiver

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