Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Just Add Power will debut new ST1 sound transceiver

At CEDIA, Just Add Power Will Present the 2GΩ/3G ST1 Sound Transceiver, Preview Forthcoming 4K60 Transmitter and Receiver, and Raffle Guitars

SEMINOLE, Fla. — Aug. 5, 2021 — Just Add Power, a leader in AV-over-IP distribution, today announced its technology lineup for CEDIA Expo 2021, Sept. 1-3 at the Indiana Convention Center in Indianapolis. At Booth 2504, the company will present its award-winning 2GΩ/3G ST1 Sound Transceiver along with a preview of the new MaxColor™ 4K60 Series, which provides an affordable and scalable 4K UHD distribution platform to natively support today’s 4K source content over existing network infrastructures. Attendees will also have an opportunity to win one of three ESP LTD EC-256 electric guitars.

“The return to the show floor this year couldn’t be more exciting as we launch new solutions that our installers have been asking for,” said Taft Stricklin, sales team manager at Just Add Power. “Not only will we be showing attendees the flexible audio capabilities behind our ST1, but we also will share what’s next in our transmitter and receiver lineup — native 4K60 support. We’re pumped to once again host our daily CEDIA guitar drawing as part of our efforts to raise awareness for the Guitars for Vets program.”

During the show, Just Add Power will present the 2GΩ/3G ST1 Sound Transceiver, an audio-only component that functions as either an input or output. With the ST1, integrators can easily add a stereo audio source to any Just Add Power system or extract stereo audio from an existing transmitter. As an audio input, the ST1 feeds stereo audio into a Just Add Power system. Any audio source with an analog audio out — a TV, Sonos amp, CD player, microphone, and more — can be connected and played on any receiver. As an audio output, the transceiver can play any stereo audio content from any Just Add Power device while providing variable audio control. This allows for unique functionality, such as sending analog audio from a display to the main rack without having to run an extra network cable. As a result of this innovation, integrators can easily build a stereo audio distribution matrix with unlimited inputs and outputs that runs over network wiring. Further, by combining the transceiver with Just Add Power transmitters and receivers in the same installation, installers now can mix audio and video in new and unique ways. For example, they can provide their clients with the ability to watch sporting events while listening to radio commentary, give a presentation by mixing PC video with microphone audio, or even add an audio return channel.

Also at the show, Just Add Power will unveil its new MaxColor™ 4K60 transmitter and receiver series, set to ship in the first quarter of 2022. MaxColor natively supports 4K60 in and out, allowing end users to play 4K Ultra HD video from the growing number of 4K sources and devices. With MaxColor, 4K 12-bit video can be distributed over existing Cat 5/Cat 6 cable, eliminating the expense of upgrading to fiber and buying costly network switches. The series works with existing Just Add Power drivers and supported control systems. In addition, it supports MPEG downstreaming for connected devices, such as a laptop or a mobile device. The series features instant seamless switching, 4K up- and downscaling, all audio formats, seamless HDR management, and Dolby Vision for the best viewing experiencing in the home.

Each day at 3 p.m. during CEDIA 2021, Just Add Power will give away one of three ESP LTD EC-256electric guitars, part of the company’s mission to support Guitars for Vets (G4V), a nonprofit dedicated to providing relief to struggling veterans the healing power of music and community. At the show, attendees must visit the Just Add Power booth to enter and be present during the daily drawing to be eligible to win. Besides drawing attention to G4V through the giveaway, Just Add Power is also donating 10 Epiphone acoustic guitars to the program.

More information on Just Add Power and its products is available at

# # #

About Just Add Power
Founded in 1992 by three employees of IBM who were happy to shed their dark suits and red ties, Just Add Power is dedicated to doing tech a little bit differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time. By offering new devices that are compatible with previous systems and providing free firmware updates when innovations break, Just Add Power respects our end users’ investment in their systems. This makes it easy for dealers to engage customers for years of system improvement, while the reliability of the video keeps them coming back for more. Just Add Power is committed to making systems easy to install and easy to use, and our industry-renowned training sessions and technical support team give installers all of the skills and information they need. Whether it’s an unlimited matrix of sources and screens, a video wall, or an architectural installation, our revolutionary design philosophy makes it simple to create an AV system that rocks.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

PR Link:

Link to Photos:
Just Add Power ST1 Transceiver:
Just Add Power MaxColor Transmitter:
Just Add Power MaxColor Receiver:

Follow Just Add Power:

Featured Articles