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LEA Professional Meets Business Growth Demands by Welcoming New Sales Representative Firm for the TOLA Region

LEA Professional, a global manufacturer of industry-first, pro-audio amplifiers with cloud- and IoT-based technologies, announces the appointment of Highway Marketing as the newest, independent representative firm to join the LEA team, covering Texas, Oklahoma, Louisiana and Arkansas.

Highway Marketing is a well-respected manufacturers’ representative firm with a near 30-year history of supporting the installed sound and video marketplace in the TOLA region. The company covers the integration market ranging from corporate projects, to education and Houses of Worship. Highway Marketing represents many of the best suppliers in the industry, and offers a comprehensive level of training and support for their customers.

LEA Professional, quickly established itself as a global player in AV with a team that consists of proven industry veterans with 200 years of combined pro audio experience, something which Highway Marketing considers a monumental benefit.

“We were initially attracted to LEA because of their versatile amplifier technology, which includes both network and Dante connections, not to mention the legacy of experience that LEA offers,” said Scott Baker, President, Highway Marketing. “LEA Professional is a great addition to our portfolio and one that customers in our territory are very excited to get their hands on.”

2022 has already marked a year of growth for LEA, with the company experiencing a surge in demand for its technology as the industry continues to recover from the pandemic. While integrators initially relied heavily on LEA’s cloud service technology during lockdowns, with its ease of us, flexibility and possibilities for recurring revenue, cloud connectivity has now transitioned into a standard, must-have tool for integrators.

“From day one, Highway Marketing saw the potential our technology brought to installations of all types; but not only that, our companies are driven by a common goal — to make our customers successful,”commented Scott Robbins, VP of Global Sales for LEA Professional. “Highway Marketing is one of the region’s most reputable representation firms and we’re proud to be working with them to further grow and support our customer base in the TOLA region.”


The LEA Professional Connect Series IoT-enabled amplifiers are a commercial-grade audio amplifier family perfectly suited for small to medium-scale installations. The Connect Series also features cloud connectivity allowing users to harness the power of the cloud for remote control, monitoring, configuration, and more from any personal device, as well as HiZ and LoZ channel-selectable analog inputs, and external I/O control for remote on/off and fault monitoring.

Highway Marketing can be contacted at 972.490.0691 or by emailing [email protected] Find a detailed regional breakdown and contact information for all LEA Professional representatives and distribution partners at: LEA Partner Map.


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