ATLANTA, GEORGIA — oOh!media Limited, a leading Australian out of home media company, prides itself on creating “unmissable” media solutions that can’t be switched off, blocked, muted or skipped. So when this cutting-edge, no excuses digital media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre in Australia, Mirvac’s Broadway Sydney, have turned to NanoLumens for innovative thinking that they couldn’t find anywhere else.
oOh! is thrilled with the end result. “Broadway shoppers are key marketing targets for oOh! clients,” said Blair Hamilford, Commercial Director at oOh!media. “Being able to activate this high value location with such a high quality, high resolution NanoLumens display has been important in growing our large format retail digital network nationally.”
According to Stephen Rubie, Director of Digital Place Solutions, NanoLumens’ representative in the region, “Broadway Sydney is located on the fringe of the Sydney central business district and services the growing catchment of Sydney’s inner city and inner west, with over 27,000 workers in a 1km radius. The centre is anchored by Coles, Kmart, Target, Hoyts, Aldi and Apple Store and includes more than 140 specialty stores. Broadway Sydney was ranked ‘Number 1’ in Shopping Centre Council of Australia’s ‘Big Guns’ Awards for annual turnover per square metre, four years in a row.”
When it came time to design an LED display for this marquis installation, Rubie knew that an ordinary display just wouldn’t live up to oOh!’s commitment to provide advertisers with an “unmissable” out of home media platform. “Because of NanoLumens’ lightweight technology, we were able to utilize unused internal airspace within the central atrium of the shopping center without incurring any additional structural costs,” he explained. “We were able to suspend a massive double-sided LED display within the atrium area that is surrounded by three levels of escalators. The net result is that advertising digital content is seen by virtually everyone who comes into the Broadway Sydney!”
The installation is comprised of a double-sided 4.5MM pixel pitch NanoSlim banner that measures 2.44m wide x 4.42m high (resolution of 512 pixels wide x 928 pixels high) and weighs a mere 573kg. “We simply couldn’t have achieved the desired result with any other solution from any other manufacturer,” Rubie emphasized. “The aesthetically pleasing slim form factor and the high resolution specification of the NanoLumens display is already impressing those in the advertising and retail community that have seen it.”
For NanoLumens, the Broadway installation is their first heavily trafficked retail location in Sydney. “With our Australia partner, Digital Place Solutions, this is the first NanoLumens display in a high visibility location in Sydney,” said NanoLumens Vice President of Strategic Accounts Almir DeCarvalho “This installation also represents an important milestone that demonstrates to prospective properties that display quality and product performance are essential to the achievement their future sales and marketing goals. The Broadway Shopping Center raises the bar of excellence for everyone in retail.”
To view and download additional high-res images, click here.
About oOh!media Limited
oOh! is a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry. We create deep engagement between people and brands through Unmissable location-based media solutions. Our network is unparalleled, with a diverse portfolio of static and digital signs across roadside, retail, airport and place based media offering in CBD office towers, cafés, fitness venues, bars and universities. We combine this extensive reach with sophisticated data, industry leading insights and world leading digital innovation, integrating our physical inventory with social and mobile online channels to provide clients with greater connections with consumers.
About Digital Place Solutions
Digital Place Solutions works with proactive clients to develop a sharper edge and a clear point of differentiation for their digital ambitions. As place based media and LED display consultants, Digital Place Solutions helps clients, property owners and media operators adapt their businesses to unlock digital opportunities. Digital Place Solutions launched in July 2013 and co-founders Gerry Thorley and Stephen Rubie bring decades of media and technology experience to deliver commercial outcomes for clients. With foundations from broadcast, OOH and place based media Digital Place Solutions draws from a deep reservoir of actual innovation and digital transformation experience. Visit www.digitalplacesolutions.com
NanoLumens, headquartered in Atlanta, Georgia, creates display visualization solutions that deliver truly immersive customer experiences and great return on investment. We provide unique solutions to problems that haven’t been thought of yet. Our fully custom display solutions provide engaging customer experiences and the ability to realize solid returns on investment. Our brilliant displays, designed and assembled in the USA, are so thin, lightweight and curvable, they fit almost anywhere. With quality backed by an industry leading, Six Year Warranty, NanoLumens is your collaboration partner for visualization solutions that live up to your imagination. For more information, visit: www.NanoLumens.com