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Leyard and Planar Appoints JoAnn Wolfe as Director of West Sales

Wolfe will lead sales in the West as the company continues to expand its North American presence.

Portland, OR, Sept. 7, 2017 – Leyard and Planar, global leaders in visualization products, today announced that JoAnn Wolfe has joined as Director of Sales for the Western USA and Canada. Wolfe comes to Leyard and Planar with more than 15 years of sales management experience in the commercial audio visual and broadcast industries, including field sales management for Sony Electronics as well as strategic business development for Samsung. Recognized for her work throughout the AV community, Wolfe has secured and managed business partners including some of the biggest brands in the technology, travel, sportswear equipment and apparel industries.

Wolfe is based in Portland and will report to Adam Schmidt, Executive Vice President of Sales and Marketing. She will be responsible for company initiatives including strategic development and sales management for the Western Region of North America, including Washington, Oregon, Idaho, California, Nevada, Arizona, Alaska, Hawaii and Western Canada.

“As we continue to capitalize on our leadership position and positive momentum in North America, we are thrilled JoAnn will be responsible for the strategic development of the West,” said Schmidt.  “With JoAnn’s proven record of securing and developing relationships with market leaders in various industries, we are confident that her leadership will help us realize the enormous potential we have in North America.”

About Leyard and Planar, A Leyard Company

Leyard is a global leader in the design, production, distribution and service of digital displays, video walls and visualization products worldwide. The Leyard Group of companies and brands, which includes Planar Systems acquired in 2015, is comprised of displays, entertainment and lighting system solutions. Leyard is the number one market share leader in the LED display market and fine pitch LED and offers indoor, outdoor, fixed and creative displays (Futuresource 2017).  Used in applications such as broadcast, sports arenas, stadiums, advertisement networks, retail digital signage, control rooms, exhibitions, large scale events and digital cultural experiences, Leyard enjoys marquee installations globally and has over 300 patents in display technology. Founded in 1995, the group is headquartered in Beijing, China, and is traded on the Shenzhen Stock Exchange (stock code: 300296). Forbes magazine (2013) named Leyard among “China’s Top 100 Most Potential Listed Companies.” For more information, visit

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