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The Wire


The renowned technology company Lumen and Forge, brings magical immersive content to the Venetian Resort Las Vegas destination’s holiday activation, “Holiday Spectacular”

Lumen and Forge

Las Vegas (Dec. 27, 2021) – Legendary immersive technology artists, Lumen & Forge, recently completed a magical holiday experience for the internationally-renowned Streetmosphere at Grand Canal Shoppes inside The Venetian® Resort Las Vegas. This 17-minute projection mapping show, “Holiday Spectacular” is displayed in front of the St. Mark’s Square Clock Tower. The production features custom animated content accompanied by live, holiday-inspired entertainment with an Italian twist provided by the Streetmosphere cast.

“We love holiday activations. Illuminating the St. Mark’s Square Clock Tower at Grand Canal Shoppes was an exciting project,” says Palmer Nicklas, Creative Director of Lumen & Forge. “We partnered with BESTAgency to produce ‘Holiday Spectacular,’ using projection mapping to augment the architecture with custom video effects that leave guests in awe and in the holiday spirit.”

Lumen & Forge worked with Christie Digital, utilizing a 30K lumen Christie Boxer 4K30 projector and custom media server to animate the Clock Tower and transform it into an immersive guest experience. This show whisks guests away on a wintery 3D journey to an Italian “Vacanze” holiday using lights and sound that all ages can enjoy.

“Projection mapping is one of our specialties, an intersection of art and technology on a grand canvas with infinite pixels It can turn any surface into a moving digital canvas and transport guests to anywhere imaginable,” says Chris Butcher, Senior Animator of Lumen & Forge. “Taking objects or architectural items such as the Clock Tower at Grand Canal Shoppes and transforming them into festive fantasies is enchanting. It’s a great medium to engage audiences and create a unique experience.”

The Streetmosphere “Holiday Spectacular” launched on Sunday, Dec. 5 and will continue every day except Tuesdays in St. Mark’s Square at 6 pm until Jan. 2. For more information and performance times, please visit


About Lumen & Forge
Marketing agencies have referred to Lumen & Forge as their secret weapon when it comes to deploying next-gen technology into their activations. Based in Las Vegas, Lumen & Forge is a multi-disciplined company with expertise in immersive projection mapping, content creation, and interactive experiences. L&F leverages leading-edge technologies to transport participants into awe-inspiring, magical, and otherworldly encounters. Their mission is to bring knowledge and experience to bear when providing bespoke solutions to their clients’ needs. With years of experience working with top brands and marketing companies, L&F designs and brings ideas to life.

About Grand Canal Shoppes
Located inside The Venetian® Resort Las Vegas, the center boasts 160 specialty brands and world-class restaurants nestled around a charming and faithful reproduction of Venice’s Grand Canal, complete with cobbled walkways, street side cafes and live entertainment. Signature brands including Burberry, Fendi, Jimmy Choo, Michael Kors, Louis Vuitton, and Tory Burch create an unparalleled retail environment that includes a star-studded line-up of restaurants headed by famous celebrity chefs: Wolfgang Puck’s CUT, Emeril Lagasse’s Delmonico Steakhouse, Buddy Valastro’s Buddy V’s Ristorante and Carlo’s Bakery, and Lorena Garcia’s CHICA, as well as Mercato della Pescheria, SUGARCANE raw bar grill, SUSHISAMBA, and Smith & Wollensky. The center is also home to the all-new ATOMIC SALOON SHOW by Spiegelworld. For more information, visit

About BESTAgency
BESTAgency is the source for creating successful experiences and compelling moments. Their unique approach to production allows them to go wherever needed to provide memorable occasions for clients and continue to evolve the nature of entertainment. They seek out unique and cutting-edge opportunities to entertain and add excitement to every client’s request. Located in the entertainment capital of the world – Las Vegas – they are a full service, creative agency that specializes in events and entertainment. For more information, please visit

Media Contact:
Brandy Alvarado-Miranda
BAM Marketing & PR Agency
[email protected]

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