Technology re-seller and systems integration company, MelroseMAC, is launching a new IT consulting and sales division, dubbed MelroseTEC, to provide specialized technology solutions for production & post professionals.A MelroseTEC sets a higher, dedicated standard of professional guidance and support, not only for parent company MelroseMAC but also for the entire industry.
Located in Hollywood, Burbank and Culver City, MelroseMAC is one of the leading Apple authorized sales and service organizations in the country and is focused on providing media professionals complete solutions for all major technology platforms.A The launch of MelroseTEC marks the company’s increased commitment to being the go-to solutions provider for content creators in the media & entertainment sector.
In addition to the traditional Apple products offered by MelroseMAC, MelroseTEC will also provide solutions based upon Avid, Adobe, HP, Facilis and numerous other industry-leading providers. The new division also provides IT services for other markets such as corporate, government and education.
“We’ve made a major commitment to offering our industry clients an unprecedented level of service and problem solving via MelroseTEC,” remarked Sandy Nasseri, owner of MelroseMAC. A We’ve assembled a top-tier team of industry experts and solution providers, all focused on provided unsurpassed knowledge and expertise.A The three executives we are now announcing have more than 50 years of combined IT and production experience with key OEMs and content creators in our industry.
The MelroseTEC Team:
Brian Boring, VP, Solutions Sales & Technology Services-
Brian has held senior sales solutions positions at major corporations, including Unisys, Avid Technology and Qwest Digital Media.A In 2002, he co-founded HomeRun Media (HRM), a full service systems integration company for the entertainment industry.A HRM clients included: Sony Pictures, Game Show Network, SiTV, Guthy-Renker, Wexler Video, Technicolor, Fox, LA Center Studios, MGM and City of Los Angeles.
In 2005, Brian sold his interest in HRM and returned to Avid as Director, Regional Sales.A Significant clients during this tenure included: Warner Bros., Disney, Dreamworks, NBC, LA Digital Post, Moviola Digital, Pixar and Lightstorm Entertainment. In 2007, he transitioned to Wexler Video as Vice President of Sales.A His clients at Wexler included: ESPN X-Games, Academy Awards, Grammy Awards, American Gladiator, The Real Housewives of Orange County, Real World, The Bachelor, The Bachelorette and Whale Wars. In 2009, Brian co-founded media consultng/production company, Charging Bulls Entertainment.
At Charging Bull, he developed and produced eight show pilots created equipment workflow designs (including 3D), and managed crews, scheduling and budgeting.A Clients included: CBS, ABC, Fox, NBC, Discovery, Discovery 3D, Animal Planet, TLC, BBC, Lifetime, DIRECTV, Food Network, TBS/TNT, ESPN and MTV
Steve McCracken – Director of Engineering &Technology Services
Steve McCracken has over twenty years experience in video, storage, creative & IT workflows.A He has worked for a variety of leading companies, including Apple Inc. & HomeRun Media where he helped organizations deploy technology in new and exciting ways.A Steve has worked as graphic artist, motion capture artist, video editor, consulting engineer and systems engineer.A He is proficient in both Apple and Windows solutions, such as Final Cut Pro & Xsan, Adobe, OS X and Windows Servers.A He holds several certifications, and is constantly learning new technology relating to the deployment and management of both workstations and mobile devices.
Antonio Nacrur – Director of Post Services & Solution Engineering
Antonio Nacrur is a seasoned technical support manager with over fifteen years of post production and broadcast engineering experience. A He has worked for some of the largest media and entertainment organizations in Southern California including Encore Video, New Wave Entertainment, Entertainment Tonight and Sony. Antonio is an Avid Certified Support Representative (ACSR) and a recognized expert in designing and deploying HD and file based workflows. A He has worked on the most complex Avid deployments and has significant experience with almost all Avid professional products including Media Composer, Symphony, Interplay, ISIS, Pro Tools and iNews. A Antonio has also helped users with installations of digital audio consoles, graphic suites, play out servers and encoding solutions.
With locations in Hollywood, Burbank and Culver City, MelroseMAC (
) is an Apple Authorized Sales and Service Center, which caters to audio/video/graphics professionals. The company’s staff includes 12 Apple-certified technicians and six account executives.A MelroseMAC carries the Specialist moniker from Apple, meaning they are recognized for having the highest standards mandated from Apple to provide the highest level of service available.