Charlotte, NC – November 2025… Neutrik Group Americas, part of the Neutrik Group, the world’s leading provider of professional AVL connectivity solutions, is pleased to announce the new addition of four electronics manufacturing rep firms that will represent Neutrik Group products throughout their North American and Mexican territories, extending the representation of their three unique brands, and cable assembly opportunities through their subsidiary company, Major Custom Cable out of Jackson, MI. These companies include CBC Electronics, Inc., LuscomBridge, MacInnis Group, and Kruvand Associates, Inc.
Located in Sorrento, FL, CBC Electronics, Inc. was founded in 1972 and has established itself as a premier manufacturer’s representative. With its robust, customer-focused approach, CBC Electronics is recognized as a trusted partner with deep industry expertise. The company represents Neutrik Group products throughout Tennessee, Alabama, Georgia, and Florida.
Shane Recicar, Sales Manager at CBC Electronics, commented on the company’s new arrangement with Neutrik Group Americas, “All of us at CBC Electronics are delighted to be working with the folks at Neutrik Group. The NEUTRIK brand has a premier reputation as a leading manufacturer of connectivity products, and we have every intention of capitalizing on that reputation to further the goals of both our companies. We view our new relationship with Neutrik Group Americas to be extremely beneficial.”
Headquartered in Campbell, CA, LuscomBridge represents the union of Luscombe Engineering of San Francisco and Bridge Marketing. This merger marked a pivotal moment in both businesses, creating a synergy that promised to redefine industry standards and set new benchmarks for innovation and collaboration among manufacturers’ representatives. LuscomBridge will represent Neutrik Group throughout Northern California and Northern Nevada.
Mike Onken, President of LuscomBridge, shared his perspective on the opportunities presented by the new agreement with Neutrik Group Americas: “Since the merger of our own two companies, our organization is stronger and more versatile, which enables us to provide more effective representation for our clients. I am confident that our new relationship with Neutrik Group Americas will enable both companies to elevate our businesses to a higher level.”
The MacInnis Group has offices in Massachusetts, Long Island, and Upstate New York and has a stellar reputation as a leading manufacturer’s representative throughout the mid-Atlantic, Chesapeake, and Upstate New York territories. Committed to delivering innovative, customer-focused solutions through a foundation of integrity, accountability, and teamwork, the company is focused on long-term value for its customers by providing exceptional service, driving growth, and building trust.
Company President John Hutson offered his perspective on the new arrangement with Neutrik Group Americas: “All of us on the MacInnis team are delighted to be working with Neutrik Group Americas. The NEUTRIK name is synonymous with world-class innovation and quality, and I am confident that, together, our two organizations can increase the fortunes of both companies. It is this attention to detail that makes NEUTRIK such a compelling brand. Our goal is to build upon that strength to foster growth among both Neutrik Group and MacInnis.”
Based in Dallas, TX, Kruvand Associates is well known for providing exceptional service and value to its customers, manufacturers, and distributors. The company’s dedication to its manufacturers, customers, and strategic distribution channels provides it with lasting relationships and an unsurpassed reputation in the industry. Kruvand Associates will represent Neutrik Group throughout Oklahoma, Arkansas, Louisiana, Texas, and Mexico.
Robert Logan, CEO of Kruvand Associates, shared his enthusiasm for his company’s new business relationship with Neutrik Group Americas: “We are delighted to be working with the Neutrik Group. As a premier brand, NEUTRIK products are recognized globally for their rock-solid performance. I believe that our company’s dedication to providing customers with the most innovative and durable product solutions makes it a good fit. Both of our company’s cultures and people are closely aligned, and all of us on the Kruvand team look forward to promoting this relationship to the benefit of all involved.”
Chris Neethling, President of Neutrik Group Americas, offered the following thoughts regarding the new rep firms: “All of us at Neutrik Group Americas look forward to a long and fruitful working relationship with these four companies. Each of these firms has a bright and experienced staff that is well-positioned to assist customers with the best product choices for their given applications. Both today’s live performance and installation environments require a wide range of connectivity options, so it is vital that the salespeople have the background experience to assist customers and help them make the best choices. I am confident these four firms are well-suited for these challenges. Welcome aboard!”
For more information about the companies identified in this release, please see below:
CBC Electronics, Inc. https://cbcelectronics.net/ 352-735-2242
LuscomBridge https://luscombridge.com/ 408-335-6700
MacInnis Group https://macinnis-group.com/ 781-762-8090
Kruvand Associates, Inc. https://www.kruvand.com/ 972-437-3355
About Neutrik Americas
Headquartered in Charlotte, NC, Neutrik Americas, a subsidiary of Neutrik AG and a member of the Neutrik Group, is the leading supplier of robust and reliable professional AVL connectivity solutions throughout the Americas. The Neutrik Group develops, designs, manufactures, and globally distributes innovative interconnection products and systems under the NEUTRIK, CONTRIK, and REAN brands for a wide variety of customers, ranging from rock bands to lighting designers to broadcast studios to industrial equipment manufacturers. Neutrik Group is a global leader in a wide range of market segments. For more information, please visit www.neutrikgroup.com.
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