According to NPD’s B2B Distributor Track® and Reseller Tracking service, LG achieved the highest market share point change in the Pro AV category, which includes hospitality and digital signage displays, among other segments of the market. “NPD congratulates LG for the leadership and innovation they’re bringing to the Pro AV channel, especially during these unprecedented times,” said Kate Roe-Semyon, President of The NPD Group’s B2B Technology Practice.
Clark Brown, vice president, LG Business Solutions USA, called the award a testament to LG’s continued goal of producing innovative IT and AV solutions, displays and touchscreens. “There’s no doubt that COVID-19 has put a significant strain on the channel, with schools, office buildings, hotels, restaurants and other B2B locations going remote, pulling back or shutting down entirely. This prestigious award underscores the ability of our sales team and channel partners to adapt to serve our customers and capitalize on new opportunities to continue our channel growth,” he said.
The third annual NPD B2B Channel Performance Awards, presented during The Channel Company’s XChange+ Virtual Experience digital event, celebrated 14 winners across seven categories in the U.S. B2B technology hardware and software markets. Winners are based on actual U.S. B2B technology revenue and dollar market share data over the past year (year ending May 2020), as reported by NPD’s B2B Distributor Track and Reseller Tracking service.
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*Source: The NPD Group, Inc., U.S. B2B Distributor and Reseller Tracking service, 12 months ending May 2020 vs. 12 months ending May 2019