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NSI Industries Announces New Additions to Sales Team

Brian Knoup Joins the Company as Vice President of National Accounts; Keith Babcock Named National Account Manager


HUNTERSVILLE, N.C., June 28, 2021 – NSI Industries, LLC, a leading provider of electrical product solutions for more than 45 years, is proud to announce two new additions to its sales team. Effective immediately, Brian Knoup has taken the role of Vice President of National Accounts, while Keith Babcock has become the new National Accounts Manager. In these positions, Babcock will report to Knoup.

“I am pleased to welcome both Brian and Keith to our sales organization,” said Tom Wallace, NSI Industries Executive VP of Sales. “Brian has enjoyed a stellar career as a sales leader and has a proven track record of building teams. He will lead a team of national account managers that are focused on positioning all NSI business units’ products at the largest national distributors in the Electrical Wholesale market. Keith has held various roles in the industry working for a manufacturer, agent, and distributor giving him a well rounded background in the electrical industry. We are excited to have them on board.”

Brian Knoup

For the past nine years Knoup, based in Nashville, worked at ABB, Inc. where he was a Regional Manager for its South Central Region managing a sales team focused on selling multiple ABB business unit’s products and solutions, which included Thomas & Betts products. Prior to ABB, Knoup worked for Hilti North America, Inc. for 16 years where he held various sales management and marketing roles during his time there.

“I am thrilled to join the NSI Industries team as the Vice President of National Accounts,” said Knoup. “In my new role, I will be collaborating with the sales and marketing leaders at NSI Industries to develop and grow our national accounts team. This growth will allow us to best serve our key channel partners across the United States and Canada. The electrical industry is growing fast and is ever evolving, so it is an exciting time to be a part of NSI industries as we continue to invest in the organization allowing us to build on our proven reputation of providing quality products and best-in-class service to this industry. I look forward to what this next chapter of my career will bring as a leader at NSI.”

Keith Babcock

Babcock, based in Newburyport, Mass., has spent his past eight years also working for ABB, Inc. as a District and Regional Manager in the northeast.

“I am excited to have an opportunity to be part of a great management team as we take NSI to the next level,” said Babcock. “The excitement around the company’s growth in the next three to five years is contagious and I look forward to bringing the NSI value proposition to the electrical industry. NSI is creating momentum with the additions of new brands and great leadership, and this is something I could not pass up.”

For more information on NSI Industries, please visit

About NSI Industries, LLC

NSI Industries is a leading provider of electrical product solutions. Our products span more than 25 categories, fulfilling the needs of electrical distributors and contractors for more than 45 years.

With service top-of-mind and innovation at its core, NSI Industries has many well-respected brands including Bridgeport Fittings®, Platinum Tools®, Polaris®, TORK®, WarriorWrap® Professional Tape, TERMINATOR Premium Wire Connectors and now RHINO Safety™. Grounded in the principles of service and value, NSI Industries is focused on providing innovative, high-quality, comprehensive product solutions and above all, forging lasting partnerships that lead to success. For additional information about NSI Industries and our family of brands, visit

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