Newmarket, NH (May 16, 2012) Russound, the leader in mulitroom audio and video systems announces its new agreement with marketing powerhouse The OAC Group, to take Russound to the next level in marketing strategy and product development.
With the sale of Colorado vNet accomplished, Russound is ramping up its focus on acceleration of marketing, product development, dealer and customer relations, and sales.
The OAC Group will apply its considerable marketing strategy muscle to strengthening the Russound brand and all of its essential components.
Charlie Porritt, CEO of Russound said, “We called on The OAC Group for its track record in high impact strategic consulting and business development. We know from working with them in multiple engagements over 20 years, that they collaborate well with our management, staff and vendors. At the same time, they put their team to work coming up with relevant concepts and designs for new product development, marketing, publicity and sales which they implement effectively.”
The OAC Group’s powerhouse team, led by Oscar Ciornei and his business partners, Joshua Cooper and Mark Donnigan, is comprised of seasoned and proven experts in technology, product design, marketing, public relations and business strategy.
Oscar Ciornei said, “Companies today, more than ever, need coaching at the executive level to help them navigate the competitive road ahead. Our team works hands-on with a number of high profiled CE companies at fast tracking their success. And with Russound, we intend to get back to basics and build upon their strong foundation of high performance, feature packed products that are easy to sell at attractive and profitable price points. It is exciting to be working with Maureen (Baldwin), Charlie (Porritt) and the Russound team once again.”For additional information on Russound, visit:
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ABOUT THE OAC GROUP
The OAC Group is a high impact strategic consulting and business development firm focused on launching and enabling digital entertainment products and services, helping companies achieve fast start growth for maximum success. For over 30 years, The OAC Group has been responsible for generating over $1 Billion in increased CE sales with dozens of manufacturers. For more information, visit
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ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the RussoundA® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at
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