CHULA VISTA, California, January 22, 2013 — With over 20 years of outdoor advertising experience, Beaverton, Oregon agency All Points Media has established itself as a leader in the alternative media segment. They know how to deliver a company’s message to where it’s most effective – literally, with their fleet of AdVan mobile advertising vehicles.
AdVan trucks project full-motion video images up to 12 feet wide by six feet high onto the sides of the vehicle. The AdVans are also equipped with surround sound audio systems to deliver theater-quality messages to consumers. The video is viewable even in direct sunlight, thanks to Hitachi’s high-brightness 3LCD projectors.
“We take our AdVan trucks nationwide for everything from huge corporate events and conventions to store openings and campaigns for local businesses where we’ll drive an AdVan around town,” said Alex Brochu, AdVan Operations Manager for All Points Media. “Our AdVans can be seen by as many as 100,000 people each day.”
“We have seven projectors in each truck – mostly CP-X8160s but we also have some Hitachi CP-X807 and CP-X1250 models. We equip the projectors with a 7:1 short throw lens to accommodate the confines of the truck’s interior and use a special mounting system we designed. We can use virtually any input source, including DVD, game systems, live and satellite video feeds, flash drives and more, and show multiple videos on different screens.”
“We chose the Hitachi CP-X8160 primarily because of its high 6,000 lumens brightness, and the image quality is excellent. We’re one of the only companies that can provide daylight-readable, full-motion video. With some other projectors, at certain angles you’ll see nothing but a black screen but with the CP-X8160 projectors you can see bright, clear images from any angle, at any time of day and at any level of sunlight.”
“These projectors eliminated a lot of headaches for us,” Brochu continued. “Because we take the trucks nationwide, the projectors can get bumped around a little in their mountings and we sometimes have to make adjustments. The flexibility of these projectors in dialing in a perfect image is amazing – using Hitachi’s Perfect Fit 2 feature, it’s easy to bring in corners, expand or reduce the size of the images or do whatever we need to get the image exactly right.”
“A lot of the events we do require interactivity and multiple screens; for example, where a number of participants play video games. We used to have to use video splitters to get multiple images at once but with the Hitachi CP-X8160 all I have to do is put a USB drive into one or more of the projectors, use my main video source for the rest of the and I’m off and running in no time.” The CP-X8160 accepts a wide variety of inputs including HDMI, component, S-Video and composite video, computer, USB and even wireless. This versatility really comes in handy in the field.”
“We even did an event for a new SSX snowboarding video game where we’d drive around with the video game playing on the screens and had a snow machine on top blowing snow around. The visual impact provided by the projectors and the AdVan was fantastic, and attracted a lot of attention. The client and especially the gamers loved it.”
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About Hitachi, Ltd.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit
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Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at