Sioux Falls, SD – 10 March 2026 – PlexusAV, the professional AV division of Sencore, providing a suite of human-focused AV-over-IP solutions, today announced a new partnership with independent manufacturer representative firm Bassett Sales Corporation. The agreement strengthens PlexusAV’s growth strategy across Southwest territories of the United States, including Southern California, Southern Nevada, Arizona, and Hawaii.
Bassett Sales Corporation has a long-standing reputation within the physical safety and security markets, representing industry-leading brands. Its recent expansion into professional AV brings strong synergies as AV and IT infrastructures continue to converge.
Together, the companies will work closely with regional distributors and integrators to provide enhanced access to PlexusAV’s high performance AV-over-IP solutions. The partnership will offer all the tools and technical training needed to educate and deploy seamless, high-performance networking built on IPMX interoperability.
Jim Reinhardt, PlexusAV’s US Sales Manager, commented: “Bassett Sales Corporation will be a partner of great value as we accelerate growth with integrators in North America. This alliance will focus on the Southwest region, where we recognized significant opportunity, and Bassett’s established relationships and regional expertise will help us expand market reach and strengthen channel engagement for our growing product portfolio.”
“We’re proud to represent PlexusAV in the Southwest region,” said Kim Walsh, President of The Bassett Sales Corporation. “Our continued investment in the professional AV market – including the addition of a Vice President of Sales focused on Pro AV – reflects our commitment to delivering innovative solutions to our partners and customers. PlexusAV’s open, IPMX-based approach aligns with the direction of the industry, and we look forward to working together to bring these solutions to market.”
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About Bassett Sales Corporation
The Bassett Sales Corporation is an independent Manufacturer Representative headquartered in Burbank, CA, and delivers physical security and professional audio visual technology solutions to the Southern California, Southern Nevada, Arizona, and Hawaii markets.
The company offers solutions for all industries, including residential, corporate, education, healthcare, transportation, hospitality, retail, government, critical infrastructure, and utilities and energy, through its resident sales personnel in Los Angeles, Orange County, San Diego County, San Francisco, and Phoenix. To learn more about The Bassett Sales Corporation, please visit www.bassettsales.com.
Bassett Sales Corporation Contact
Scott Bassett, CEO
Phone: 800 422 1003
Email: [email protected]
About PlexusAV
Powered by 70+ years of broadcast excellence and experience, PlexusAV is a human-focused AV-over-IP ecosystem of versatile and interoperable products. Established in 2023, PlexusAV is a new division of the trusted Sencore, the high-quality broadcast production company. Based on IPMX, PlexusAV eliminates the stress of selecting an AV-over-IP technology by leveraging a standards-based solution. As a result, PlexusAV is building interoperable, compatible, adaptable and stress-free AV-over-IP solutions. To learn more about PlexusAV, please visit https://plexusav.com/.
Media Contact for PlexusAV
Re-Sauce Marketing Consultancy Ltd
Phone: +44 (0) 333 404 6094
Email: [email protected]
