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PowerHouse Alliance Celebrates Two Grand Openings in June Accompanied by Multiple Trainings and Industry Shows

Members offer over 30 opportunities for dealers to add new products and certifications to their repertoire, as well as exciting events to attend for new product demonstrations and special pricing.

Pittsburgh, PA – May 25, 2017 – The PowerHouse Alliance 12 distributor members welcome summer by celebrating two grand-opening events, supporting industry shows, and providing a variety of trainings for their dealers.                   

Two open houses come from member MRI and Sierra Select Distributors. MRI celebrates the grand opening of their new Woburn, MA facility (office and warehouse) on June 7 — the first open-platform shopping experience in their territory, featuring over 100 brands — by welcoming both their current and new residential, commercial and security dealers from 3:00 p.m. to 8:00 p.m. Visitors can tour the warehouse-style shopping area, see new technology demonstrations from over 50 vendors, and enjoy food, drinks, prizes, and special pricing.

Sierra Select Distributors’ grand opening of their new will call self-shopping area at their North Highlands, CA location will debut with a week-long event from June 19th to June 23rd. Attendees can enjoy BBQ, enter to win prizes from the daily draw, take advantage of daily specials and participate in trainings from Samsung, Clare Controls, Lutron, Luxul, Sanus, Polk, new PowerHouse Alliance vendor KEF, and many more.

Both 21st Century Distributing and Volutone participate in industry shows this month.

 21st Century Distributing just concluded another successful annual Integration Innovation Roadshow across the Southeast, and invites dealers to attend booth #907 at the Electronic Security Expo (ESX) from June 13 to June 16 at the Music City Center in Nashville, TN, to take advantage of show specials and surveillance demonstrations from Just Add Power and others.

Volutone starts the month with a three-hour URC’s MX HomePro live training at all seven of their locations in California and Nevada, available in morning and afternoon sessions from June 6 to the 9. Then they will be hosting a Security Showcase between June 6th to June 22 at their Van Nuys, Irvine and San Diego locations, with vendor demonstrations, plus a daily 55-inch TV giveaway. Contractors and custom AV integrators are invited to the showcase for one-on-one time with leading surveillance and intrusion manufacturers, plus lunch.

For giveaways, and to see the ultimate expression of cinema-quality video with LG’s new Signature OLED wallpaper TV, dealers in Florida can attend a LG Line Show from Audio America in Palm Beach, FL on June 28 and Miami, FL on June 29. Dealers can take Yamaha new model training at E.C.D. in Houston on June 21 and E.D.I. will hold Yamaha CI Training Events at both its Portland and Seattle locations on June 27 and 28 respectively.

Dealers can become Clare Controls certified in several of member E.C.D.’s Texas locations from May 31 to June 2, or from Autco in St. Louis, MO on June 27. C.E.D. is hosting Clare Controls Fusion certification and Resolution Integration on June 20. A sponsored certification event in Phoenix, AZ, will allow dealers to become certified and receive discounted product training kits and promotions from Mountain West Distributors’ Clare Controls Smart Home and Security Training event on June 27.

Luxul Trainings are available from two members this month; C.E.D. hosts Luxul and Sonos training on June 7 in Bloomington, MN, and Davis Distribution welcomes dealers on June 27 in Indianapolis, IN. C.E.D. also has 2GIG training on June 27 in Northbrook, IL and Grill Master Days with Polk Audio and Heos on June 22 in Norbrook, IL, June 23 in Elk Grove Village, IL, and June 29 in New Berlin, WI.

For the full list of member trainings in June, please see below or check the PowerHouse Alliance event calendar.

21st Century Distributing

  • Electronic Security Expo (ESX) Nashville, TN – June 13 – 16 at Music City Center

Audio America

  • Audio America 2017 LG Line ShowPalm Beach, FL – June 28Miami, FL – June 29


  • Clare Controls Certification Training – St. Louis, MO – June 27


  • Luxul & Sonos Training – Bloomington, MN – June 7
  • Clare Controls Fusion Certification and Resolution Integration – Northbrook, IL – June 20
  • Grill Master Days with Polk Audio and HeosNorthbrook, IL – June 22Elk Grove Village, IL – June 23New Berlin, WI – June 29
  • 2GIG Training – Northbrook, IL – June 27

Davis Distribution Systems

  • Luxul & Just Add Power Training – Indianapolis, IN – June 27


  • Clare Controls Certification Training:
  • Austin, TX – May 31
  • Houston, TX – June 1
  • Dallas, TX – June 2
  • Yamaha 2017 New Model Training – June 21 – Houston, TX


  • Yamaha CI Training Events
  • Portland, OR – June 27
  • Seattle, WA – June 28

Mountain West Distributors

  • Clare Controls Smart Home and Security Training Event – Phoenix, AZ – June 27


  • Woburn, MA Grand Opening –June 7
  • Lutron Basic Lighting and Sales Training, Woburn, MA – June 20

Sierra Select Distributors

  • Grand Opening Will-Call Self Shopping Event, North Highlands, CA – June 19 – 23


  • Security Showcase Event
  • Van Nuys, CA – June 6 – 20
  • Irvine, CA – June 6 – 21
  • San Diego, CA – June 6 – 22
  • URC MX HomePro Training
  • Simi Valley, CA – June 6
  • San Diego, CA – June 6
  • Van Nuys, CA – June 7
  • Ontario, CA – June 7
  • Cerritos, CA – June 8
  • Las Vegas, NV – June 8
  • Irvine, CA – June 9

To learn more about the PowerHouse Alliance or any of its member distributors, please visit

About PowerHouse Alliance

The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, IT and consumer electronics accessories markets. With combined annual sales in excess of $800 million, PowerHouse Alliance member companies represent 800,000 square feet of warehouse space in convenient locations across the country, stocked with more than 150+ product lines. Creating cost efficiencies for manufacturers and buying power for customers, the Alliance offers a national footprint with the added benefit of local sales, training and support.

PowerHouse Alliance members include: 21st Century, Autco, Audio America, CED, Davis Distribution, ECD, EDI, Mountain West, MRI, Sierra Select, Ultimate Integration, and Volutone.

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