The new venture headed up by former Stewart Filmscreen vice president Joaquin Rivera will represent Pro Audio Technology in southern California, southern Nevada, Arizona and Hawaii.
Lake Forest, CA – July 7, 2014 –
(PRO), the leader in loudspeakers and DSP-programmable amplifier systems for residential properties, today announced the appointment of ByDesign Vision & Sound Marketing as a regional rep partner in California, Nevada, Arizona and Hawaii. ByDesign is the creation of former vice president global sales for Stewart Filmscreen, Joaquin Rivera.
“Joaquin has established himself as an influential member of the CEDIA community through many years of great success at Stewart. He is an expert on all things related to home theater sales and technology, so I have no doubt ByDesign will be a tremendous success,” said Paul Hales, Pro Audio Technology founder. “He also understands our unique value proposition in the elite home theater space and will no doubt help Pro Audio Technology expand in the western region.”
Later this year, Pro Audio Technology is set to launch a new multi-purpose demo, showroom, and training facility to showcase PROs high-powered cinema grade loudspeakers and DSP-programmable amplifiers with partner home theater products. The facility will be a valuable education and experience hub for all PRO reps and dealers to use when courting clients or training staff.
“During my time with Stewart, some of the most powerful and impressive installations I encountered featured audio systems from Pro Audio Technology,” said Joaquin Rivera, ByDesign Vision & Sound founder. “With PRO, people can get an audio experience that far exceeds going to the movie theater, and I’m not just talking loud. I mean high SPLs that make you jump and move your pant legs but don’t stress your ears a bit. And it’s not just about performance, PRO products are extremely reliable and they offer white-glove support behind the scenes. This will be a great partnership.”
ByDesign Vision and Sound currently represents Pro Audio Technology, Runco/Planar, Stewart Filmscreen and Cinematech. For 15 years, Rivera focused on the need to educate customers on the science of screen technology, theater and projection in general. Selling value added products and building the heritage of the Stewart Filmscreen brand. The ByDesign group will also include Benito Joaquin, a colleague of Rivera’s for over 10 years at Stewart.
Rivera continued, “At Stewart, our trainings and dealer collateral was very much rooted in science, and we took the time to explain why our products outperformed the competitors in technical terms, not just with marketing claims. Paul Hales from Pro Audio Technology does the same thing with audio. He helps dealers understand why certain programming or setup decisions make sense in scientific terms instead of just making unsubstantiated claims about performance.”
For more information about Pro Audio Technology products, visit
About Pro Audio Technology
Through thoughtful combination of consumer and professional engineering technologies, Pro Audio Technology designs and manufactures a complete range of high-power loudspeakers and DSP-programmable amplifiers for high-end residential installations. PRO products unite lively dynamics, high maximum output level, and rugged durability with the refined acoustic performance you’ve come to expect from contemporary home audio equipment. The sound system of choice for discerning music and home theater enthusiasts, Pro Audio Technology products are available globally through an elite group of high-end residential custom installers. Pro Audio Technology is the brand name of Professional Home Cinema, LLC.