San Jose, CA- November 22- Digital display innovator, Prysm, announced today that the company’s Laser Phosphor Display (LPD) technology was selected to help transform the windows at Barneys New York Madison Avenue flagship store into “Gaga’s Workshop”, a unique take on Santa’s iconic holiday workshop. Among the holiday window displays inspired by Lady Gaga and designed in collaboration with Nicola Formichetti, Prysm’s curved 8-foot by 5-foot video-wall is featured in the sole digital installation of Gaga’s Workshop. Titled “Gaga Constellation” and located in a street-level window next to the store’s front door, Prysm’s LPD wall provides a display platform that engages and interacts with Barneys’ shoppers and passers-by. The LPD wall features live Twitter messages sent by Barneys’ customers and the general public.
“Barneys New York and Lady Gaga signify high end, cutting edge creativity and design,” said Prysm’s VP of Global Sales and Service, Dana Corey. “Being selected to participate in this year’s holiday design as the project’s sole digital installation is a true demonstration of the quality and possibilities Prysm’s LPD technology offers.”
Selected for Prysm’s seamless, vibrant, captivating display imagery, the LPD video-wall illuminates and brings the “Gaga Constellation” window to life. With social media being an important communication tool for Lady Gaga and her fans, incorporating live messages via Twitter was an instrumental part of this campaign that Prysm’s LPD video-wall makes possible. Inspired by the theme “message in a bottle” Gaga fans, Barneys’ customers and passers-by are invited to spread holiday cheer and send Tweets that will be displayed on Prysm’s video-wall to transform the “Gaga Constellation” window into an interactive experience. Prysm’s video-wall also showcases a 90-second film directed by Tim Richardson featuring Lady Gaga morphing into and out of various star formations.
“Prysm’s seamless, vibrant video-display allowed the team to create a powerful, captivating, interactive environment that people passing by will be unable to turn away from,” said Nicola Formichetti, creative director of Gaga’s Workshop. “And because Gaga is so connected to her ‘Little Monsters’, the digital display had to both bring Gaga to life while also interact with her ’street audience’- a difficult task Prysm’s display does flawlessly.”
Opening at 11:59pm on November 21st, Gaga’s Workshop is on display at Barneys New York through January 2nd.
Prysm’s LPD solutions break away from traditional display technologies by offering freeform flexibility, long-lasting performance, lifelike, lifesize and HD imagery that captivates audiences in any setting. Built on solid-state lasers that deliver brilliant image quality and the fastest video content, Prysm’s displays provide striking video viewable from 178-degrees. Running off of a standard 110V outlet and using up to 75% less power than traditional backlit or projection technology-based products, Prysm’s displays create high impact brand experiences without the need for special power or cooling infrastructure.
About Prysm:
Prysm, Inc. has invented a new display platform based on the Laser Phosphor Display (LPD) technology that it owns entirely. LPD is a large format display platform that can be organized in any size or shape to support a wide range of complete solutions for a variety of commercial markets. When compared to traditional technologies, LPD offers brilliant life-like and life-size displays which deliver truly immersive experiences, while offering the lowest cost of ownership and meeting the highest standards of environmental impact. Prysm is a privately held company based in Silicon Valley, California with sales offices in New York, San Jose, London and Dubai.
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About Q4:
Q4 is a NYC-based agency that creates direct-to-consumer digital products and experiences through per-project/product collaborations between various industries with a focus on fashion, gaming, mobile devices, and retail. Their collective skill sets and leverage are drawn from years of experience in fashion, gaming, agency representation and licensing, and venture capital.
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About Barneys New York:
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men’s retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world’s top designers including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys’ signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys’ innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S.
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