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REELEX Packaging Solutions Implements Anti-Counterfeiting Campaign

The Company is educating installers on the perils of using knock-off REELEX bulk wire cartons and vows to continue to pursue measures against patent and trademark offenders

Patterson, NY – March 16, 2015 – REELEX Packaging Solutions — inventor of the REELEX Packaging System which incorporates a specialized cable coil wind-pattern and payout dispenser — is embarking on an anti-counterfeiting campaign aimed at educating installers of the perils of using knock-off REELEX packaging systems and non-compliant cables. The company also vows to continue to pursue measures against wire & cable brands that violate its patents and trademarks.

REELEX is a patented, trademarked method of winding cable into a figure-eight coil that in turn, does not rotate during payout. This approach dates back to WWII as a method for US soldiers on the front lines to more efficiently run wire from their backpacks. Today, the REELEX coil hugely benefits bulk cartons of LAN and low-voltage cables across AV, security and electrical channels, most especially for installers conducting one-man wire-pulls.

In optimizing each REELEX coil, factors such as gain, payout hole control and the density of the wind, along with progressive coil tension, are all instrumental in producing tangle-free packages. Void of any moving parts, the REELEX coil dispenses from the inside-out with a clear path, thus avoiding the twists, tangles and snags that plague knockoff bulk wire cartons. This unique coil can only be produced via unique, licensed software on a specialized REELEX machine purchased by a wire / cable manufacturer.

“Counterfeit boxes do not use the same technology as our licensees use,” says Timothy Copp, Vice President of Business Development at REELEX. “It is important that the installer understand there are genuine REELEX boxes and there are knock-off boxes, and when the package isn’t genuine, it’s very likely the cable isn’t either. This leads to problematic wire-pulls; additionally inferior cable leads to the installer potentially having to re-wire the job in the future.”

“The best way for an installer to know they are using genuine REELEX technology is to look for the REELEX trademark printed on the box. “The contract with our licensees says that the REELEX mark is required to be printed on all boxes utilizing REELEX technology,” Mr. Copp notes, “this is to clearly identify to the installer that they are unquestionably getting a genuine product that will work as intended. It also assists REELEX in legally bringing potential infringement cases to court.”

REELEX has created a video that depicts their patented packaging systems; how to identify genuine REELEX-enabled cartons and features a side-by-side pull-test depicting a knock-off REELEX carton failing versus that of REELEX-enabled carton:

REELEX Gets Tough on Violators
“Counterfeit and substandard LAN and other low-voltage cables are an ongoing issue in the industry, evidenced by educational initiatives and other actions being pushed by the Communications Cable and Connectivity Association (CCCA) and UL,” furthered Copp. “REELEX is wholly-committed to protecting its licensees’ investments in genuine patented and trademarked REELEX® packaging technology. These measures include legal action against patent offenders, restrictions on importation of patent or trademark-infringing products, and more.”

A privately-held company, REELEX Packaging Solutions (formerly Windings, Inc.) is the creator of the REELEX packaging system. Sometimes known as a “pull box” package, REELEX® is a patented method of winding cable or any cord-like product in such a way as to result in a reel-less, self-supporting coil. This unique coil dispenses from the inside-out without twists, tangles, snags or overruns. Sold under various brand names by the world’s leading wire and cable manufacturers, REELEX has become the standard packaging system for “last-mile” lengths of structured cabling such as Category 5e, Category 6, and Coaxial cables, and is quickly becoming the preferred package for many other types of products like fiber optics, building wire, plastic tubing, and more. REELEX benefits every component in the supply chain, as the packages are easy to handle, stack and palletize, are lighter than reels and spools and are environmentally friendly. The company develops and supports every aspect of REELEX, from packaging supplies to machine manufacturing to global service and support.

Contact Information: REELEX Packaging Solutions, Inc., 39 Jon Barrett Road, Patterson NY 12563; Phone: +1 845.878.7878; Fax: +1 845.878.7884; website:; Twitter @REELEXPackaging


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