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RTI Partners With SoundMachine to Provide Integrators With New Revenue Streams From Business Music Service

Offering enables recurring monthly revenue while elevating customer experiences

SHAKOPEE, Minn. — March 9, 2022 — Leading control and automation manufacturer RTI is partnering with SoundMachine, the premier music subscription service for business, to provide integrators installing the RTI Music streaming audio system with recurring monthly revenue options featuring SoundMachine’s fully licensed, cloud-based music service for businesses. Together as a service, this solution enables RTI dealers to offer and monetize fully licensed music services (ASCAP, BMI, SESAC, SOCAN, RE-SOUND and Global Music Rights) in restaurants, bars, hotels, and other commercial applications.

“Music is an integral part of the business atmosphere, engaging customers in a meaningful way and encouraging repeat visits,” said Neal Ellsworth, RTI Director of Product Management. “The RTI Music integration with SoundMachine makes it easy for integrators to create memorable customer experiences with a trusted, cloud-based licensed music service and then participate in the ongoing revenue stream.”

SoundMachine makes it easy to play fully licensed music that will engage clients’ customers in retail, restaurant, hospitality, and other environments. RTI dealers can offer clients two service levels: The Business Plan offers over 100 playlists with a range of style settings, preprogrammed custom announcements, multiple sources within one location, multiple locations with one central account, and a yearly prepaid service with discounts and no contracts. The Business Premium plan offers more than 500 playlists and enables importing playlists from Spotify, Apple Music, Amazon Music, and more. RTI dealers will earn 10% of service subscription fees, generating recurring income for their businesses.

RTI Music enables seamless music streaming from directly within the control and automation system environment, combining music streaming control with TV, lighting and shades, climate, and security. This rich integration eliminates the need to exit the control app to search for music or access a playlist. The result is that staff can focus on the customer experience, not the technology. With multiple concurrent streams, RTI Music enables different areas of the business to stream unique playlists, with all music fully licensed through SoundMachine.

“Ultimately, our goal is to create the best possible user experience for businesses and their customers,” said SoundMachine CEO Matteo Luppi. “The RTI control integration does precisely that while providing RTI dealers with a new recurring revenue stream.”

More information about the RTI Music and SoundMachine integration is available at

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About SoundMachine
Founded in 2008, SoundMachine brings commercial background music to the fore with a subscription-based service that gives business owners everything they need to create a seamless, engaging and on-brand music experience in their stores, restaurants, hotels, spas or other locations. SoundMachine now serves more than 15,000 locations across several countries, with customers including large retail, hotel, restaurant, and coffee shop chains, and thousands of medium to small businesses. SoundMachine partners include major telecom companies as well as thousands of AV installers. For more information about SoundMachine, visit

About RTI
RTI elevates the smart home and smart business with an intuitive and powerful suite of control and automation solutions. The award-winning RTI portfolio of remotes, touchpanels, control processors, and A/V distribution systems combines with the renowned RTI Integration Designer® programming software, enabling integrators to deliver exceptional and personalized control solutions to their clients. RTI solutions are available through a worldwide network of authorized dealers and distributors. More info is at

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Image Caption: RTI partners with SoundMachine to provide integrators with RMR.

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