BACKNANG, Germany, 6 May 2025 – d&b audiotechnik is pleased to announce the appointment of Ryan Penny as Vice President Global Business Development. In this newly established role, he will be responsible for leading and implementing global business development strategies and expanding the company’s footprint across key markets and verticals.
With over a decade of experience in the professional audio sector, Ryan’s broad skill set spans sales leadership, production management, consultancy, and strategic business development. Prior to joining d&b audiotechnik, he held senior commercial roles at HOLOPLOT and HARMAN International, and previously worked as a professional audio consultant at Vanguardia and RH Consulting. Ryan has also played a key role in delivering audio at high-profile global events, including the Opening and Closing Ceremonies for the Rio 2016 and London 2012 Olympic & Paralympic games.
“We are delighted to welcome Ryan to the d&b team,” says Jaakko Kaivonen, Chief Revenue Officer, d&b audiotechnik. “His deep market expertise and his customer driven approach and unique combination of engineering and commercial strategy make him ideally suited to this role. As we continue to grow our global reach and customer proximity and innovate across new markets and models, Ryan’s leadership will be instrumental in helping us unlock further opportunities and deliver exceptional customer value.”
At d&b, Ryan Penny will lead the implementation of the company’s global and key account strategies, establish robust frameworks for international consultant relations, and support the commercialisation of business models such as CPO (Certified Pre-Owned), and Sound as a Service. Additionally, he will work closely with the Market Development and Market Intelligence teams to support strategic alignment across territories and represent d&b audiotechnik in relevant industry associations.
“I’m absolutely thrilled to join d&b – a company that has shaped my career from day one. I have an affinity for the brand, from using the systems as a student to competing against them as a professional. It’s an exciting time to be joining the team, with new and innovative products and business models I look forward to the future with d&b,” says Ryan Penny, VP Global Business Development, d&b audiotechnik.
About d&b group
The d&b group provides professional audio technology and AVLM solutions to create memorable, multisensorial experiences. d&b audiotechnik, the manufacturing side of the firm, is internationally regarded as a leading company for sound reinforcement systems in installed and mobile applications, with a reputation for quality of construction, standard of service, system integration principles, and pioneering technological development. d&b solutions, the service-focused business entity, offers complete and flexible audio, video, lighting and xR expertise, covering system planning, installation, maintenance and managed services.
Founded in Germany in 1981, d&b headquarters are located in Backnang, near Stuttgart. With offices in major cities around the world, the global d&b team numbers more than 1000 professionals.
