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Samsung Adds High-Brightness Displays to Smart Signage Lineup

OMD Series delivers brilliant images and clear text in high ambient light environments where making a strong visual impact is important

Ridgefield Park, NJ –

December 17, 2014

– Samsung Electronics America, Inc. today announced a new lineup of 2,500 nit high-brightness displays in screen sizes from 46- through 75-inches. Designed to deliver consistently brilliant performance, the OMD Series LED-lit LCD displays convey easily readable text and bright graphics in high ambient light environments and outdoor applications, including transportation facilities, banking and retail storefront windows, sports arenas, quick service restaurants and convention centers (outdoor use requires custom-designed weatherproof enclosure).

“Samsung continues to develop innovative solutions that enable businesses to make smarter signage choices, whether that’s making the transition from a printed poster to dynamic digital signage in a storefront window for increased visibility or upgrading to an all-in-one solution for easier content management,” said Thomas Evans, director of display product marketing at Samsung’s Enterprise Business Division. “We understand that capturing the attention of consumers today can be challenging and created the OMD Series to offer a simple, smart and visually attractive way for businesses to showcase content, so that no matter the environment their messages will come across clear and bright.”

Ideal for High Ambient Light Indoor Conditions or Sunlight Readable Outdoor Environments

At 2500 nits, the OMD Series displays deliver ultra-high brightness. The display’s high contrast ratio of 5,000:1 allows consistent, clear and vivid delivery of visual messaging. With an energy-efficient LED backlight, the OMD Series also incorporates an automatic brightness sensor helps reduce power consumption and provides optimal visibility. Additionally, all OMD Series displays are equipped with Samsung’s circular polarizing technology which allows for viewing content on the display while wearing polarized sunglasses.

These new high brightness solutions are available as both ready-to-mount displays for indoor use or as a panel kit for use outdoors within a custom-built enclosure.

A· The OMD-W Series, designed for high ambient light indoor environments where brightness and visibility are the main requirements, such as a retail storefront window. With thin bezels of 9.3mm and under, these displays are ready to install and will keep all the focus on your content.

A· The OMD-K Series, a panel kit for installing the display within a customized housing in an outdoor environment for all-weather durability, such as drive-thru locations, wayfinding kiosks and entertainment venues. The panels are VESA compliant to easily mount inside a custom enclosure.

All-In-One Digital Signage Solution for Simple, Smart Content Management

The OMD Series displays are equipped with the next-generation Samsung Smart Signage Platform, an embedded media player that eliminates the need for additional external devices. With built-in WiFi, content can be delivered wirelessly, meaning that power is the only cabling required to drive the display.

Customers can tap into the expertise of the numerous leading digital signage solution providers currently developing on the Samsung Smart Signage Platform.

The displays also come with Samsung’s MagicInfo content management software, which makes creating and scheduling of content quick and easy, particularly helpful for environments where access to the display is limited, such as a storefront window. The web-based authoring tool helps businesses easily create and customize professional promotions using the more than 100 pre-built, industry-specific templates.

All OMD Series displays feature PC (VGA) and Digital (Display Port, HDMI and DVI) connectivity and external control via RS232C or RJ45 LAN. They are rated for 24/7 operation with a three-year onsite warranty.

Available in 46-, 55- and 75-inch models that can be installed in both portrait and a landscape mode, the OMD Series is available now through Samsung’s distribution and reseller partners.

For more information about Samsung’s Smart Signage solutions, please visit, call 1-866-SAM-4BIZ or follow us on Twitter @SamsungBizUSA.

About Samsung Electronics America Enterprise Business Division

As a global leader in enterprise mobility and information technology, Samsung Business provides a diverse portfolio of enterprise technologies including smartphones, wearables, tablets, digital displays, hospitality TVs, printers and medical diagnostic equipment. We are committed to putting the business customer at the core of everything we do by delivering a comprehensive array of products, solutions and services across diverse industries including retail, healthcare, hospitality, education and government. Samsung Business is committed to helping customers realize the promise of a digital business. For more information, please visit

, call 1-866-SAM-4BIZ or follow Samsung Business via Twitter @SamsungBizUSA.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit


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