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Screen Innovations Aims to Reinvent the Middle Market With the Addition of Reference Quality Pure™ Zero Edge Projection Screens

Austin, TXA  – May 1, 2013 –

Screen Innovations

(SI), a leading US-based manufacturer of projection screens and associated technologies, today announces the addition of two (2) new reference quality screen material options to the Company’s acclaimed Zero Edge line of projection screens. Aptly named, Pureâ„¢ White is a 1.3 gain screen, Pureâ„¢ Gray is a .8 gain screen, and both feature SI’s sleek and stylish Zero Edge bezel.

Touted by integrators as being “the coolest, most forward-thinking solution to hit the Residential and Commercial entertainment space since the flat panel TV,”

Pureâ„¢ Zero Edge

redefines what white and gray projection screens can do to enhance the visual entertainment experience.

Filling a void onscreen and in the marketplace, Pure White and Pure Gray Zero Edge projection screens feature SI’s proprietary Micro Texture that is nine (9) times finer and smoother than that of the best screen material available on the market today. Capable of reproducing perfect resolution from 1080P to 8K and beyond, Pure delivers image quality that is razor sharp with perfect color and uniformity that provides a sensory experience unlike any other.

“Resolving the most common complaints associated with white and gray projection screens, Pureâ„¢ reproduces projected images brilliantly without any measurable color shift or visible texture,” stated Ryan Gustafson, president and founder of Screen Innovations. “It redefines the middle market by providing the coolest, most impressive and cost effective solution for video purists, enthusiasts and everyday viewers alike.” A 

Designed to be quickly and easily installed, Pure Zero Edge screens do not require any additional assembly once unpacked. Mounting options include on-wall or flown from the ceiling by slender cables. New optional LED Lighting is built in to the frame and now incorporates six (6) custom preferences and 256,000 colors, including 6500 kelvin white. This unique feature set provides an incredibly sleek appearance and immersive entertainment experience that can’t be achieved with any other screen.

Pure Zero Edge can be flown on cables or wall mounted, and optional LED lighting can be added.

Available in large-format projection screen sizes up to 120” in 16:9 and up to 150” in 2.35:1, the Zero Edge line now includes Pure White 1.3 gain, Pure Gray .85 gain, Black Diamond 2.7 gain, Black Diamond 1.4 gain or Black Diamond .8 gain screen materials. Prices start at $1599 MSRP and are based on configuration.

The most affordable, innovative and versatile screen technology available, Pure Zero Edge carries a lifetime replacement policy and sets a new aesthetic standard that is currently unmatched in the Residential or Commercial marketplaces. Those interested in learning more about Pure or the SI value proposition are encouraged to visit

www.screeninnovations.com

or call (512) 832-6939.

To download SI product images, videos, logos and associated marketing materials click on the following link

:

www.screeninnovations.com/downloads/

.

###A  ENDS

About SI

Screen Innovations (SI) is a leading US-based manufacturer of projection screens and associated technologies for residential and commercial applications. Best known for Black Diamondâ„¢, the world’s first and only multi-directional ambient light rejection projection screen technology, SI has effectively revolutionized the two-piece projection category by pioneering and producing screens which deliver an unparalleled video image in either light or dark environments.

Sold at affordable price points and designed to blend flawlessly with surrounding décor, SI projection screens deliver stunning images and a fully immersive entertainment experience, rivaling or surpassing traditional displays. Operating under the principle that “No matter the budget, Screen Innovations has the best available screen solution to suit your needs,” SI produces a comprehensive assortment of screens and accessories for nearly any budget or application.

Interested parties are encouraged to visit

www.screeninnovations.com

or call +1 (512) 832-6939 to learn more about the SI family of products and services available. Follow SI on Twitter

@SIScreens

and on Facebook at

www.facebook.com/screeninnovations

.

Screen Innovations Media Contact:

Katye (McGregor) Bennett

KMB Communications

E.

[email protected]

O. (406) 446-1283

C. (425) 328-8640

T.

@katyemcgregor

W.

www.kmbcomm.com

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