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Custom Retailer Magazine Awards World‘s First Personalized, One-Box Home Entertainment Solution

DRAPER, UTAH – September 19, 2007

– SE2 Labs announced today that its revolutionary new product, the


(Integrated Theater Console), was the recipient of a

2007 Exc!te Award

. The ITC One is the world‘s first personalized, fully-integrated, one-box home entertainment solution. The Exc!te Awards given by

Custom Retailer

magazine honor products that best exemplify the excitement and growth of the custom installation and consumer electronics industries. Winners were chosen by

Custom Retailer’s

editors and contributors, as well as selected retailers and industry observers during CEDIA EXPO 2007 in Denver.

“For the past three years, we‘ve devoted ourselves to developing the industry‘s first, true turn-key home theater system,” said Michael Pyle, president and CEO of SE2 Labs. “Now we are so proud to have been recognized by

Custom Retailer

magazine and their industry professionals with an Exc!te Award.”

With each ITC One, custom installers or end users design a personalized system from the SE2 website. Each ITC One is then built and shipped within days. The following components can be included: Microsoft X-Box 360, X-Box 360 HD DVD Player, Nintendo Wii, DirecTV, High-Def TiVo, Dish Network DVR, national cable providers DVR, including Comcast, Time Warner, Cox Cable and many more, AMX Netlinx Control System, High-End Digital Surround Processor, Bryston Pre-Amp Processor with full digital outputs, IcePower High-End D-Class Amplifiers, High-End Video Processor, Front Touchpanel Screen, Apple Video iPod with Dock, proprietary Remote Control, Power Conditioning, Transparent Cabling and Cable Harness and an Anti-Noise and Vibration System – all integrated through a revolutionary design, working together from an elegant, compact box. It‘s like a house full of electronics slimmed down to a small console – 18” Wide x 21” High x 20” Deep.

With stunning industrial design, world-class performance, superb value and ease of use, the ITC One is sure to astound even the most critical aficionado. Upgrades and maintenance are also easy, since every part of the ITC One is modular. All parts can be swapped or repaired with little effort – and warranties are provided for each component from the original manufacturer.

To provide a complete home theater setup, SE2 Labs has partnered with some of the industry‘s most elite manufacturers, including Vidikron and Triad. These manufacturers have custom built ‘good, better, best‘ speakers, projectors and screens


to be used with the ITC One.

The ITC One can even be customized for both residential and commercial applications, including corporate and education environments – providing all multimedia needs, even video conferencing, for the boardroom or class room.

With the ITC One, a variety of components that would normally take up rooms are reduced to a small box. No need to destroy walls for wiring, uproot carpets, or build unattractive display units that don‘t integrate well with your home. The product was also designed to make an installer‘s job easier. All installers need to do is connect the power, video source and speakers, and turn it on. That‘s it. No cabling headaches, no racks, no integration worries. With the ITC One, you just plug it in and play.

A patented cooling system maximizes the effects of induction to keep circuitry cool, while four silent,

high-powered fans keep internal temperatures low. It represents a significant advantage in cooling over other systems, where internal temperatures often rise to dangerous levels. A built-in thermostat control and temperature gauge rounds out the cooling system.

An advanced mechanical isolation system protects the ITC One‘s circuitry from airborne and mechanical vibration, and keeps internal noises from escaping (such as a hard drive or transport). A sophisticated power conditioning system is preinstalled. Cable connections are recessed into the chassis, so you can push the unit against a wall without straining cable connections. The rear panel has lacing straps for wire management and stress relief.

Finally, the remote control for the ITC One is in a different league, with innovations like color volume feedback, remote locator beeper and RF communication. It is ergonomically designed and easy to operate. Buttons light up automatically in the dark when the unit senses movement. Each remote is tested with that individual system before shipping.

With 11 patents, the ITC One is the only high-end, all-in-one home entertainment system of its kind on the market today. The ITC One will be sold through custom installers starting at an MSRP of $19,900.00.

In Brief: Release Summary

• SE2 Labs announces that the ITC One is the recipient of a 2007 Exc!te Award.

• The ITC One is the first personalized, fully-integrated, one-box, multi home entertainment system.

• Each ITC is configured and programmed to order at the SE2 Labs. Users simply take it out of the box, connect the speakers, a display, plug in and go.

• Upgrades and maintenance are easy, since every part of the ITC One is modular.

• Custom Retailer magazine‘s Exc!te Awards honor products that best exemplify the excitement and growth of the custom installation and consumer electronics industries.

About SE2 Labs

SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world‘s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best in breed components, including a high-def player, audio, video, gaming, control device, and more — all built-in a single, compact box. Coupled with a patented cooling system, revolutionary mechanics and a streamlined console design, the ITC One creates an entirely new product category in home electronics. ITC One‘s are also available with displays, speakers and other peripherals for a complete home entertainment setup. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

For more information about SE2 Labs and its breakthrough products, please visit or call (801) 523-2600.

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