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SENSIO 3D Solutions Showcased at NAB 2010 — Now With Wide Availability From Industry Leaders

Leading Broadcast Vendors and Technology Partners to Demo Integration of SENSIO’s Proven, Professional 3D Technology

MONTREAL — March 23, 2010 —

SENSIO Technologies Inc. (TSX-V: SIO) today announced that the company’s SENSIOA® 3D solutions have now been widely adopted by leading broadcast vendors and technology partners. SENSIO’s renowned 3D format and 3D technology solutions will be showcased at the 2010 National Association of Broadcasters Show (NAB) within the International Datacasting Corporation booth (SU6321) and in demonstrations at the Grass Valleyâ„¢ (SL106), Teranex (N1115), and Gennum (N5337) booths. Attendees at the 2010 NAB Show will have the opportunity to see SENSIO 3D technologies at work in a variety of broadcast products, highlighting how SENSIO’s technologies enable broadcast vendors to integrate professional-quality 3D into their own systems.

“When the world’s largest manufacturers of broadcast and media products want professional 3D technology to help deliver an immersive, high-impact 3D experience, they consistently turn to SENSIO,”?” said SENSIO President and CEO Nicholas Routhier. “With these major industry leaders now on board, SENSIO is well positioned to further facilitate the adoption of 3D into the home and theaters. SENSIO technology has been deployed in virtually every live 3D sports broadcast event to date. Leading global networks and vendors have rapidly embraced our solutions, illustrating the industry’s recognition of their value, reliability, and quality. They have turned to SENSIO to deliver an engaging cinematographic 3D experience to consumers.”

End-to-End 3D Broadcast Chain Showcased at Invite-Only Event

During an invite-only event at Bally’s Hotel for the duration of the NAB show, SENSIO will showcase its full line of 3D digital compression, decompression, and display-formatting technologies. A complete model integrating SENSIO technology within an end-to-end live 3D delivery chain will be on display at SENSIO’s event at Bally’s, by appointment only. For more information about visiting SENSIO at NAB, please contact

[email protected]


More than a format, SENSIO will demonstrate its growing line of 3D solutions

SENSIO, widely renowned for its 3D format, will be showcasing its wide range of 3D solutions, including encoding/decoding, signal processing, and 2D to 3D conversion tools.

“SENSIO has developed an expertise in 3D for over a decade, and we are able to deliver so much more than a 3D format. Our professional-grade high quality 3D products deliver cost-effective solutions to the broadcast community today,” added Routhier. “Our capability of delivering 3D within today’s broadcast infrastructure addresses the cost considerations of today while delivering a platform that is flexible enough to evolve with the future of broadcasting.”

To learn more about SENSIO at the 2010 NAB Show, please visit


About SENSIO 3D Format

SENSIO 3D Format delivers visually lossless compression of stereoscopic (3D) HD video to enable 3D broadcasts over standard infrastructure for theatrical presentation and for home theaters. Adopted by content producers worldwide, SENSIO’s 3D technology is designed to operate smoothly with all existing and future 3D projection technologies for 2D or 3D viewing, providing a future-proof, cost-effective solution. Compatible with leading HD satellite broadcast and on-demand systems, content encoded in the SENSIO 3D format is viewable via standard HD set-top boxes (STBs) and on the growing number of 3D TV sets coming to market.


A Cost-Effective, Frame-Compatible Solution for Professionals

This unique proprietary format is a proven technology that allows professional high-quality 3D broadcasting over conventional 2D channels. SENSIO 3D is both HDMI 1.4 and 1.4a compliant, specified for MPEG-4 AVC, and D-Cinema deployed worldwide for Live 3D events. SENSIO’s 3D Encoder was used in more than 15 high-profile worldwide events (BCS Bowl, NBA All-Star, NCAA football and basketball games).

SENSIO Advanced

Featuring 3D in Full HD 1080p Resolution per Eye

This patent-pending technology is an easy evolution from frame-compatible to full-resolution 3D broadcasting compatible with future dual stream channels. It is compatible with MPEG4 MVC as adopted in Blu-ray 3Dâ„¢. It is HDMI 1.4 and 1.4a frame packing compatible and delivers a higher efficiency compression with MVC than standard dual stream.

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About SENSIO Technologies Inc. (SENSIO):

SENSIO Technologies Inc. (TSX.V: SIO) — With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, game developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.

Its flagship technology, SENSIOA® 3D, allows the high-quality distribution of 3D content through conventional 2D broadcast channels’ networks (cable, satellite, and/or IPTV) and playback on any 3D display device, including plasma TVs, LED/LCD HDTVs, PCs, and glass-free 3D displays, as well as home theater and digital cinema projectors. A true multi-platform format, SENSIO 3D is compatible with standard DVD and Blu-rayâ„¢ players, as well as game consoles including XboxA® and PlayStationA® 3, and is the format of choice for the creation of high-profile 3D gaming experiences. SENSIO is listed on the Toronto TSX Venture Exchange. For more information, please visit


SENSIOA® is a registered trademark of SENSIO Technologies Inc.

Blu-ray and Blu-ray 3D are trademarks of Blu-ray Disc Association

XboxA® is a registered trademark of Microsoft Corporation.

PlayStationA® 3 is a registered trademark of Sony Corporation.

We.Deliver.3D.Today. is a trademark of SENSIO Technologies Inc.

This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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