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Severtson Launches New Motorized Electric Floor Projection Screens During 2018 CEDIA Expo; Now Available

Mesa, Ariz., July 10, 2018 – Severtson Screens (, a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is proud to announce the launch of its new Motorized Electric Floor Projection Screens. Now available, the new custom line comes available in a choice of four of Severtson’s signature projection surfaces and seven sizes (92-inch to 150-inch diagonal) or additional custom options up to 180 inches (diagonal).

Severtson will feature the new Motorized Electric Floor Projection Screens line during CEDIA Expo 2018, held in San Diego from Sept. 6-8 at the San Diego Convention Center, booth # 1335.

“Our custom Electric Floor Screens are a collection of premium retractable projection screens that can be installed beneath the floor for a seamless look that extend upward, making them an excellent solution for any multi-use home theater, house of worship, sports bar, conference room, or just about any other venue,” explained Toby Severtson, president and CEO of Severtson Corp. “Ideal for any room needing a modern, high-performance retractable projection screen, our line is a beautifully designed, yet highly durable masterpiece offering a clean and sharp appearance.”

Each screen is manufactured to the same high standards as Severtson’s large cinema screens utilized in theaters worldwide and is custom-made to meet exacting standards and individualized needs. Customers can choose from Severtson’s many perfectly tensioned screen materials, with optical coatings that will take the viewing experience to the highest level of performance.

“These electric floor screens are the pinnacle of quality that Severtson has been known for during the past three decades,” added Aaron White, Home Theater & Pro AV sales lead at Severtson Corp. “The screen hides perfectly in the floor when not in use, and extends and retracts quickly and quietly. The durable mechanism and tab-tensioning ensure the screen is perfectly flat for maximum viewing performance.”

Additional specifications and features include:

· Coated or acoustic materials

· Permanent in-floor installation

· 16:9 HDTV aspect ratio

· Tab-Tensioning System for a perfectly flat projection surface

· Material choices:

· Bright White Acoustically Transparent [BWAT] (1.14 gain)

· Cinema White (1.3 gain)

· Cinema Grey (1.0 gain)

· SéVision 3D GX (1.4-3.2 gain): Severtson’s advanced, water-based optical coating recommended for passive 3D projection

· Limited 2-year warranty

· Contact Severtson for pricing

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (

Having celebrated its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

Visit, call 480-610-5155, or email [email protected] for more information.

Mesa, Ariz.-based Severtson Screens, which celebrated its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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