ATLANTA—SNA Displays and the Atlanta Braves teamed up once again to upgrade key large-format video assets in and around Truist Park in Atlanta ahead of the 2026 Major League Baseball season. The video experience enhancements include the Delta Out-of-Town Scoreboard, an outfield LED ribbon board, and a refreshed video display at the Georgia Power Pavilion Stage in the ballpark’s Plaza Green.
As the official airline partner of the Braves, Delta’s logo channel letters and videoboard in left field is one of Truist Park’s most recognized features. In addition to providing game footage, replays, and player info, the video screen is a huge part of the Braves’ fan engagement efforts, a fan favorite being the “Delta Doppelgänger” celebrity look-alike interaction. The new 10 mm EMPIRE™ Exterior videoboard measures nearly 90 feet wide by 28 feet tall (2,752 x 840), more than 60% more pixel clarity than its 16 mm predecessor.
Directly beneath the Delta board is The Launching Pad, a new hospitality area that features six private, open-air boxes. A new SNA Displays’ 200-level LED ribbon, also employing a 10 mm pixel pitch, now runs along the fascia of The Launching Pad and measures approximately 66 feet long by 4 feet tall (2,000 x 120).
“The new Delta display and outfield ribbon are now in line with the look and feel of the in-bowl videoboards we added prior to the 2025 season,” said Barbara Barry, SNA Displays’ director of sports and live events. “It’s been a pleasure to continue our partnership with the Atlanta Braves as they continue to upgrade the video experience in and around Truist Park.”
SNA Displays also refreshed the LED display at the Georgia Power Pavilion Stage overlooking the Plaza Green, located steps outside of Truist Park’s right field gate. The new 10 mm video screen is 20’ wide x 11’ tall (608 x 306) and will serve many purposes for the popular outdoor space which hosts live music, festivals, movie nights, farmer’s markets, and pet-friendly game viewing.
For more information on the multi-phase LED video upgrades at the Braves home ballpark and surrounding development, including interviews with Braves’ Senior Vice President of Technology Services Scott Waid, visit Truist Park and The Battery Atlanta.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big on LinkedIn, Instagram, and Vimeo, or visit us at snadisplays.com.
About the Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on BravesVision, with streaming available on Braves.TV. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.
