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SNA Displays Chosen to Upgrade Football Scoreboard for Lamar University

BEAUMONT, TX—SNA Displays has been awarded a contract to upgrade the video scoreboard at Provost Umphrey Stadium on the campus of Lamar University, a public college just east of Houston. The venue is home to Lamar Cardinal’s Division I football team and seats 16,000 spectators.

Owner-representative Anthony James Partners (AJP) provided design and procurement services, supporting Lamar in selecting SNA Displays to manufacture and supply the new videoboard using its 10 mm pixel pitch EMPIRE™ Exterior line of LED video display technology.

The new scoreboard will feature a much larger video screen, 63 feet wide by 35 feet tall, almost twice the size of the existing board. At a high-definition resolution of 1,920 x 1,080 pixels, the upgraded digital display will process more than 2 million pixels.

Lamar University Football Scoreboard

“Providing a unique and family friendly experience for fans is a top priority on gameday,” said Lamar athletic director Jeff O’Malley in an article with the Beaumont Enterprise. “We will never stop trying to find new ways to engage our students and fans to make their visit to our amazing venues a special one. We want Provost Umphrey Stadium to be a place fans enjoy and look forward to coming back to.”

The new videoboard will house a new Point-Source Audio system designed by AJP that will create a noticeable difference for fans. The structure will house Danley Sound Labs synergy horn long-throw speakers complimented by dual 18″ subwoofers powered by Danley DNA 20K4 Pro amplifiers. Additional elements to the videoboard structure include a seven-foot-tall interlocking LU logo on the field-facing side and a 37-foot-wide illuminated Lamar University athletics logo facing the street.

Lamar football LED screen

“By eliminating the static-display elements and enlarging the digital canvas with an event tighter pixel pitch, Lamar will greatly enhance the visual capability of its videoboard and overall gameday experience,” said AJ Faxel, director of sports and live events for SNA Displays. “We’re very excited to partner with the Lamar athletics team.”

The upgrades are scheduled to be completed by the start of the 2023 season.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

 About Anthony James Partners

Anthony James Partners (AJP) is an industry-leading Owner’s Representative and Technology Consultant that specializes in large-scale technology design and acquisition. A majority-owned subsidiary of the world’s leading producer of entertainment experience, ASM Global, AJP works with top professional sports teams, college campuses and facility managers across North America and Europe. Key services include facility audit, strategic planning, design, financial modeling, procurement, and construction oversight. Technology disciplines include LED Displays, broadcast, audio, network, infrastructure cabling, DAS/Wi-Fi, event and specialty show lighting, digital signage, and more. Visit to learn more, or connect with AJP on Twitter and LinkedIn.


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