CLEVELAND, OH— Stark Enterprises, a Cleveland-based full-service real estate development company, recently retrofitted its Crocker Park digital out-of-home (DOOH) platform with a 10 mm EMPIRE™ Exterior XS LED video screen from SNA Displays. The open-air shopping, entertainment, and dining center serves as the heart of Westlake, part of Greater Cleveland just south of I-90. Crocker Park spreads out over 20 blocks in a grid pattern with hints of European-style architecture designed to provide an immersive retail experience.
The video display system replaces an LED screen of about the same size provided by SNA Displays in 2011.
“We were very excited to be asked to come back after 13 years to work with the client to enhance this display technology,” said Pete Simon, director of out-of-home sales for SNA Displays, noting the screen was upgraded from aging Nichia diodes to new-and-improved Sansi diodes. “The difference in clarity and color consistency is obvious and provides a fresh look for the shopping center.”
The new LED display measures 10’3″ tall x 10’6″ wide (312 x 320 pixels) and is façade-mounted at the northwest corner of the roundabout at Crocker Park Blvd. and Main Street. The placement is centrally located and provides extended sight lines in multiple directions for motor and pedestrian traffic.
Consumer Experience Group (CEG), a Los Angeles-based consultancy for experiential display projects, managed the digital signage retrofit on behalf of Stark Enterprises.
“Crocker Park is a wonderful destination venue, and refreshing this messaging platform is great for the kind of experience and overall product that ownership wants to maintain,” said Jeremy Kolieb, principal at CEG. “Given the success of the previous decade-plus with this asset and their familiarity with the site, SNA was the right choice for the enhancement.”
“We’re thrilled to have a vibrant, new digital screen at Crocker Park,” said Stacie Schmidt, vice president of marketing and communications at Stark Enterprises. “Not only is it useful to promote the many attractions and activities here at Crocker Park, but it also offers a way to advertise for local partners. We had a wonderful experience working with SNA’s team on this project.”
American Interstate Signcrafters provided LED installation services.
Visit SNA Displays’ Crocker Park portfolio page for more.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Consumer Experience Group
Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into their projects, including shopping centers, retailers, commercial properties, hotels, stadiums, theme parks, and much more. Learn more at consumerexperiencegroup.com.
About Stark Enterprises
Stark Enterprises, headquartered in Cleveland, Ohio, is a full-service real estate development company with the highest level of expertise in acquisition, leasing, property management, construction, architectural design, landscape architecture, and marketing. For over 40 years, Stark Enterprises has been developing and managing generational assets that leave visitors with lasting impressions, balancing new urbanist principles and sustainability practices with economic viability. The nearly $2 Billion portfolio spanning eight states consists of over 40 properties in retail, entertainment, office, residential, hotel, and student housing environments. Stark Enterprises properties are always managed with the company’s long-term investment strategy in mind and are continually recognized by customers and industry leaders as among the most well operated and maintained in the nation. For more information, visit StarkEnterprises.com.
