Wedemark, Germany (May 7, 2021)—Swiss hearing-care manufacturer Sonova has acquired Sennheiser’s Consumer Electronics business. The move comes three months after Sennheiser announced it was searching for a new corporate partner that would take over the consumer division—a move that would allow Sennheiser to focus on its Neumann, pro audio and business communications business units.
Sonova Holding AG, headquartered in Stäfa, Switzerland, is a global provider of medical hearing solutions with three core businesses – Hearing Instruments, Audiological Care and Cochlear Implants. Founded in 1947, it has a workforce of more than 14,000 dedicated employees and generated sales of CHF 2.92 billion (US $3.27 billion) in the financial year 2019/20 as well as a net profit of CHF 490 million (US $543.2 million).
Wedemark, Germany (May 7, 2021)—Swiss hearing-care manufacturer Sonova has acquired Sennheiser’s Consumer Electronics business. The move comes three months after Sennheiser announced it was searching for a new corporate partner that would take over the consumer division—a move that would allow Sennheiser to focus on its Neumann, pro audio and business communications business units.
Sonova Holding AG, headquartered in Stäfa, Switzerland, is a global provider of medical hearing solutions with three core businesses – Hearing Instruments, Audiological Care and Cochlear Implants. Founded in 1947, it has a workforce of more than 14,000 dedicated employees and generated sales of CHF 2.92 billion (US $3.27 billion) in the financial year 2019/20 as well as a net profit of CHF 490 million (US $543.2 million).
The move to partner with another company for the consumer business was not a rushed decision, co-CEO Daniel Sennheiser told Pro Sound News in February: “Looking at [our] different business units in more detail, we realized we need different strategies to make them successful. How we can develop all four business segments at the same time with the necessary power, so all markets that we’re in have great growth opportunities? We saw that the consumer part can be really driven to the full extent if we can find a partner and focus on the pro part.”
Sennheiser co-CEO Dr. Andreas Sennheiser noted, “The combination of our strengths provides a very good starting point for future growth. We are convinced that Sonova will strengthen the Sennheiser Consumer Business in the long term and capture the major growth opportunities.” Both partners see great potential for speech-enhanced hearables and for true wireless and audiophile headphones.
Arnd Kaldowski, CEO of Sonova, says: “I am very pleased that Sennheiser has chosen Sonova to further develop the well-renowned Consumer Division. We look forward to welcoming our new colleagues and to building on the combined strengths of both organizations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey.”
Sonova • www.sonova.com
Sennheiser • www.sennheiser.com
