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Sony DADC New Media Solutions Selects Hybrik for Cloud-Based Transcoding

New service allows Sony to accelerate video processing across thousands of machines

Mountain View, CA – Hybrik, Inc. today announced that Sony DADC New Media Solutions Inc. (“Sony”) has selected Hybrik, Inc. (“Hybrik”) to provide cloud-based media processing. Hybrik’s service accelerates transcoding and automated quality control across thousands of machines in the cloud to achieve outstanding throughput.

“Migrating Sony’s media processing to the cloud is a core strategic initiative,” said James O’Toole, Director of Content Media Engineering, Sony DADC NMS. “Hybrik allows us to accelerate this transition by giving us superb transcoding and quality control at massive scale and with simplified management.”

The Hybrik system will be integrated into Sony’s Ven.ue platform. Ven.ue, Sony’s innovative Solution-as-a-Service (SolaaS), offers consumer experiences and content delivery to a variety of devices and more than 1,200 distribution points worldwide. The Ven.ue platform is designed to provide Asset and Inventory Management, Media Servicing and Fulfillment, Rights & Avails Management, Localization, Dynamic Ad Insertion, Fan Engagement, Digital Marketing Services, White-label Consumer Storefronts, Playout Management, Real-time Consumer Behavior Analytics, and Merchandise Monetization. “By leveraging Hybrik we can deliver unparalleled performance, reliability, and throughput for our global customers,” said O’Toole.

Hybrik has worked closely with Sony to integrate into Sony’s Ven.ue production management system. “We are proud to have been selected for cloud media processing by Sony,” said David Trescot, CEO of Hybrik. “Their commitment to quality and attention to detail have made them an ideal partner as we have developed our service.” Hybrik’s service is based on Amazon’s AWS cloud platform, and provides transcoding, quality control, accelerated file transfer, large-scale storage, and streaming to deliver superb video optimized for every screen. All media processing occurs inside of Sony’s Virtual Private Cloud, ensuring the highest level of security and control.

About Hybrik

Based in Mountain View, Calif., Hybrik is the new standard in cloud-based, large-scale media workflow management. Our comprehensive service cost-effectively delivers video optimized for every screen with integrated transcoding, quality control, accelerated file transfer, large-scale storage, and streaming. Learn more at

About Sony DADC New Media Solutions Inc.

Sony DADC New Media Solutions Inc. provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today’s digital media businesses and the audiences they serve.

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