Chula Vista, CA (February 07, 2011) – Soundcast Systems, developer of high performance wireless audio systems and products since 2004, announces lucrative opportunities for U.S. dealers and custom integrators. The news stems from recent improvements to the company’s sales and marketing strategy.
New plans include:
• Establishment of custom integrator (CI) and AV retail dealer network
• Just-in-time inventory support for dealer network
• Increased dealer margins and profits for direct dealer network
• Strategic alliance with The OAC Group and Roberta Lewis & Associates for business, sales and marketing, public relations and brand development
• New Multi-Source / Multi-Zone products for custom integration channel
Soundcast Systems is currently adding top Custom Integration and A/V specialty retail businesses as authorized dealers. New partners will receive above industry-standard margins and profits, factory training, support and sales referrals.
Mal Hollombe, president of Soundcast Systems, said, “We’ve made the benefits to our new partners very attractive. Adding Soundcast high-performance wireless audio products to their mix instantly provides another purchase opportunity to please existing clients and draw new ones. Not only that—the dealer program margins are exceptional for a line of amplified speakers with control capability included.”?
Before the strategy shift, Soundcast sold its products through a distributor consortium and one national distributor. The new distributor model supports Soundcast’s decision to partner with authorized integrator and retail dealer networks providing just-in-time inventory procurement, field sales support, marketing and training. All distributor sales must be made only to authorized Soundcast dealers.
A significant aspect of changes announced by Soundcast is its new management alliance with two home-entertainment marketing powerhouses: Oscar Ciornei – The OAC Group and Roberta Lewis. The dual partnership delivers decades of brand-selling muscle within the CI, consumer electronics manufacturing and retail marketing arenas. These new alliances aid Soundcast Systems management in providing the best programs, marketing, training, product development and support to fast-track Soundcast in 2011 and beyond.
The new market direction underscores Soundcast’s wireless Multi-Source and Multi-Zone audio control systems soon to be released. The new systems, which enable wireless control and sound throughout the house, broaden the company’s market reach and value to consumers. The new models will be announced and ship in the 2nd quarter of 2011.
“If I said the ball is rolling at warp speed, I’d be understating all we’re working on today”?, said Hollombe. “I’m charged up to see our new approach taking root alongside the success of our newest products shown at CES last month – We’re generating a lot of excitement and anticipation from every corner.”?
About The OAC Group
The OAC Group is a well-regarded business-consulting firm offering its clients emerging technologies, premier designs, brand identity, astute marketing and management coaching. Over its history, the OAC team has managed, consulted, and assisted in the growth of over 100 companies primarily in the Consumer Electronics and Music Entertainment/Delivery business. Most notably are its involvement with A-BUS, Atlantic Technology, Boston Acoustics, DTS, GRP Music, Konica, Russound, SpeakerCraft and Telarc. Their product, design and management skills have received global recognition and their leading edge products & designs have been awarded numerous patents. Visit
for more information.
About Roberta Lewis & Associates
Roberta Lewis & Associates provides public relations and marketing services for the consumer electronic industry. It offers public relations and management solutions that help maximize impact and growth in the CE marketplace, and works with manufacturers and representatives, dealers and integrators nationwide. A long-time affiliate of both CEDIA and CEA, the Lewis team has received outstanding recognition of its efforts for national and international clients. For more information, visit
About Soundcast Systems
Located in Chula Vista, California, Soundcast is a market innovator and leader in wireless audio systems for consumer residential and commercial development applications. Soundcast uses the renowned high-tech frequency hopping spread spectrum (FHSS) bulletproof technology that continually searches for open channels and connects instantly to avoid interference from other products. Soundcast wireless products perfectly deliver a far-reaching (up to a 350-foot range) of pure, clean and crisp audio transmission through walls, doors, floors, ceilings and even outdoors. With Soundcast Systems, Don’t’ let the party stop where the wires end.
For additional information about Soundcast and its innovative products, please visit
or contact: 1 (619) 591-0126
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