Lenexa, Kan. – March 4, 2026 — SoundTube Entertainment®, a leading innovator in commercial loudspeaker and distributed audio solutions, today announced the appointment of Midwest AV as its manufacturer’s representative for Illinois and Wisconsin, effective March 1, 2026.
Midwest AV is led by Barbara Sjodin, who brings more than 20 years of industry experience, including 10 years working directly as an AV integrator. That hands-on background provides firsthand knowledge of system design, bid processes, installation workflows, and project commissioning. Today, Midwest AV continues to work closely with integrators and consultants across the region in a representative capacity.
“Our strategy in the Midwest is centered on deeper engagement with consultants and commercial integrators,” said Peter Melvin, VP of Commercial Audio at SoundTube. “Barbara’s experience as an integrator gives her immediate credibility in the field. She understands the technical and logistical realities of projects and can position SoundTube solutions in a way that aligns with how systems are actually designed and deployed.”
The appointment strengthens SoundTube’s commercial presence in Illinois and Wisconsin, supporting its expanding portfolio of Dante®/PoE-enabled loudspeakers, the IPD ecosystem, outdoor and landscape solutions, and SolidDrive® invisible speakers for architecturally sensitive environments.
In addition, SoundTube has expanded its residential representation agreement with Phoenix Marketing Group to provide increased coverage across its assigned Midwestern territory.
“While our primary focus is commercial growth, aligning our residential representation ensures we maintain consistent brand support across all channels,” Melvin added. “These updates are about investing in the right partners to drive long-term market development.”
These representation changes reflect SoundTube’s continued investment in regional expertise, specifier education, and commercial market expansion.
For more information, visit SoundTube Entertainment®.
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SoundTube Entertainment. Ingenious. By Design.
SoundTube Entertainment® delivers innovative loudspeaker and audio solutions engineered to simplify integration and elevate performance across commercial, residential, and outdoor environments. Guided by the philosophy Ingenious. By Design., SoundTube creates category-defining products, from the industry’s original pendant speakers and patented BroadBeam® technology to Rockustics® outdoor loudspeakers, SolidDrive® invisible sound transducers, PhaseTech and dARTS Theater speakers, and specialty solutions such as Focal Point Series motion-activated speakers and the compact Mighty Mite.
SoundTube’s end-to-end IPD ecosystem offers one of the broadest portfolios of IP-enabled PoE loudspeakers and networked audio components, giving integrators flexible, scalable options for distributed audio without complex programming. As one of the few vertically integrated U.S. loudspeaker manufacturers, SoundTube maintains end-to-end quality control at its American facilities, from voice-coil winding to final assembly.
With more than 70 years of combined engineering expertise across the family of brands, SoundTube continues to set new standards for reliability, aesthetics, and ease of installation.
For more information, visit SoundTube.com.
