SAN DIEGO, California — Considering the amount of time, money and other resources that go into engaging an audience, it would be imprudent to wait for the thousands of already engaged sci-fi fanatics, cosplayers and other aficionados of other-worldliness who descend on the San Diego Convention Center every July to come in from the picture-perfect southern California weather. Once inside, this well-known annual gathering never fails to deliver on an action-packed agenda that includes panel discussions, announcements about the crowd’s favorite television shows and movies and lots more. But this year, thanks to the entrepreneurial know-how behind RedPeg Marketing combined with the outdoor-readiness of SunBriteTVs, the fun got started before the doors even opened.
With the goal of increasing audience engagement on behalf of its client, RedPeg, which is one of the most influential experiential marketing agencies in the U.S., installed four SunBriteTVs near the entrance to the San Diego Convention Center. The TVs were part of an interactive booth featuring ziplining and obstacle courses that replicated the action-packed environment.
The SunBriteTVs were used to play new trailers of several much-anticipated, big-name video game series. By commencing the interactive component of the gathering before participants even walk through the door, RedPeg Marketing was able to provide its client with more opportunities for client engagement than would have been possible had they been limited to indoor televisions.
“We have been using SunBriteTVs for years because they are top in the industry,” says Martin Codd, RedPeg Marketing’s vice president of operations. “We recognize that SunBriteTV is an industry leader so we use the televisions wherever we go, whether it’s a nationally televised football game, a big auto race or an experiential popup like today.”
The most important thing about SunBriteTVs, according to RedPeg Account Manager Christina Goodall, is their ability to combat glare. That’s important anywhere, but particularly so in an environment as sunny as San Diego. “They have no problem in any weather element,” says Goodall.
Additionally, SunBriteTVs provide RedPeg’s team with the peace of mind that comes with a reliable product.
“One of the sayings I’m very fond of is ‘often imitated but never duplicated,’” says Codd. “There’s a lot of manufacturers in this space that try to develop outdoor televisions with the ability to resist the glare of the sun while still being able to operate in all weather conditions. SunBriteTVs solved this puzzle. You’re guaranteed to be able to see everything in HD no matter how bright the sunshine is and they’ll last in any weather. In the experiential industry, in the event world, that guarantee is what matters most.”
Follow SunBriteTV on Facebook at https://www.facebook.com/SunBriteTV.
SunBriteTV engineers and manufactures award-winning televisions and displays built specifically for outdoor use. SunBriteTV developed the industry’s first all-weather TV in 2004 and its products have been time-tested in home installations, outdoor sports arenas, restaurants, hotels, amusement parks, colleges, and airports. All models are available through SunBriteTV’s network of Authorized Dealers. To inquire about becoming an Authorized Dealer, contact SunBriteTV at 866.357.8688, or visit the Dealer Inquiry page at www.SunBriteTV.com.
About RedPeg Marketing
RedPeg Marketing is reinventing the way brands connect with their consumers, delivering unforgettable event experiences that convert passive consumers into brand champions. RedPeg’s campaigns bring brand ideas to life, emphasizing the power of interactivity and delivering palpable excitement to every event. Headquartered in Alexandria, VA, the agency activates at over 1,500 events each year for clients like GEICO, Enterprise, Ubisoft, Warner Brothers, Lavazza, Bud Light, and VA Lottery.