Audio company sharpens marketing focus with new hire and elevates valuable veteran Dan Marks to senior director of operations.
Girard, OH – May 22, 2014
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, a worldwide leader in high performance audio products, proudly announces the appointment of Ted Sindzinski as SVS senior director of marketing.A Sindzinski is an experienced digital marketer and brand strategist who has worked in a consulting role with SVS for the past three years, serving as an important marketing decision maker during that time.
“Ted has been a huge part of SVS’s stratospheric rise over the last three years,” said Gary Yacoubian, SVS president. “His deep understanding of the SVS brand vision and our unique go-to-market strategy make his insights incredibly valuable. He stimulates dialogue and isn’t afraid to disagree or give props, which is so valuable in a team setting.”
The recipe for SVS’s rapid growth includes selling critically acclaimed speakers, subwoofers and audio accessories both at retail and direct via the Internet. The company maintains touch points with customers through multiple channels and backs it up with technical expertise delivered through email, over the phone, via social media and elsewhere. Sindzinski will use his knowledge of marketing trends and digital tactics to direct SVS’s hugely important print and digital advertising, search engine marketing and social media campaigns.
“Between Monster and SVS, I’ve worked with Ted for almost five years now so I know what a unique marketing talent he is,” said Gary Yacoubian, president and managing partner for SVS.A “His combined knowledge of analytics, demography, and every aspect of marketing from social media strategy to print advertising, have helped SVS drastically grow its sales and brand awareness footprint.”
An avid outdoor enthusiast and rock climber, Ted currently lives in Vancouver, Washington.
SVS is also proud to announce the promotion of Dan Marks to Senior Director of Operations. Dan has played a critical role in every SVS product launch from the past decade. Mr. Marks is directly involved with product testing and customer service and his knowledge of subwoofer and speaker technology is engineer level, making him an irreplaceable part of the SVS team. Marks’ work on forging new partnerships is helping the company move in an exciting and unique direction creating a hybrid between traditional ecommerce and dealer solutions to better serve their customers.
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About SVS
SVS is a global leader in high performance home audio products; designing, manufacturing and selling subwoofers and speakers through its Internet direct business. Founded in 1998 by a group of audio enthusiasts seeking to develop an alternative to traditional audio manufacturers, SVS was forged out of a passion for the science of sound married to a disruptive, forward-facing go-to-market strategy. Today, SVS takes a radical approach to how audio products are developed. Built on collective decades of experience, SVS is redefining performance and value for people who love music and sound.
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