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Swank Audio Visuals Goes for Analog Way‘s Processing and Switching Solutions

Swank Audio Visuals is an international technology service provider, partnering with more than 375 four-fiveA star resorts and hotels in 165 major locations. Swank Audio Visuals relies upon 75 years of experience andA 

a large team of dedicated technology specialists to accommodate everything from intimate gatherings toA large conventions.

When upgrading its fleet of equipment, Swank Audio Visuals opted for Analog Way’s processing andA switching systems. Over the past months, the Company purchased a number of Analog Way’s mixers andA switchers, including 28 Pulses, 11 Smart Vu LEs, eight Di VentiX II, five OPS300, as well as nine OrchestraA Event Controllers.With the Analog Way products selected, Swank Audio Visuals can perform multi-format,A mixing, seamless matrix switching and edge blending to answer the needs of a variety of events.

For its Annual National Leadership Meeting, Swank Audio Visuals showcased some of the Analog Way’sA models acquired. During the event held at the Hyatt Regency New Orleans, the Company’s entireA leadership team could enjoy a show featuring the latest technologies.A Scott Buford, Area Technical Director at Swank Audio Visuals, explains:A 

“To perform this event, we neededA a creative, original look, which would allow for various types of data to be displayed, including IMAG,

PowerPoint presentations, video, live Internet demonstration, etc.”

The show included widescreen surfaces for the presentation: a 12’ x 36’ widescreen blend, a portraitA oriented 83” x 144” screen and a landscape oriented 10’ x 17’ screen.A The projection was achieved through four 18K HD video-projectors. A wide variety of sources were used forA the show: MacBook Pro running Playback Pro software, PC laptops running PowerPoint presentations,A Sony EX-MW3 XDCAM running HD-SDI, two Sonic Foundry Mediasite webcasting systems, I-Phone andA much more.A Part of the processing and switching needs was handled by several Analog Way products.

“Swank AudioA Visuals has just recently decided to start usingA Analog Way systems after solely using Barco/Folsom.

I hadA never used any Analog Way products and wanted to take this opportunity to see what they could do

,” saidA Buford.

Analog Way’s Di-VentiX II, a versatile Multi-Layer Mixer Switcher, was used in Soft Edge mode for the 12’ xA 36’ wide screen.

“The ability to soft-edge blend with ease and with one box, and have the ability to have aA preview monitor is awesome,

” comments Buford.

“Using the box for the first time, I was able to get aA flawless looking soft edge blend in a very short timeframe.”

Swank Audio Visuals also used two Pulses, a DualA Scaler Mixer Seamless Switcher from Analog Way, andA one Orchestra Event Controller, to flawlessly juggleA with the different sources. Buford notes:

“We facedA constant last-minute changes in presentation materials.A 

The flexibility of the Analog Way pieces and the wideA variety of inputs was extremely valuable.

It allowed usA to easily accommodate all presenters and hook up aA variety of inputs at a moment’s notice.”

Swank Audio Visuals’ Annual National Leadership Meeting went smoothly, and Scott Buford was satisfiedA by his first experience with Analog Way solutions.A 

“I think Analog Way’s processors offer a great combination in the number and types of inputs that allows theA 

units to straddle the digital/analog world that we are in right now.”

The support provided by Analog Way was another key point to Scott Buford:A 

“The technical support wasA awesome. Any question that arose was quickly answered by Analog Way.A 

I can’t speak highly enough ofA how great it is to know that this kind of technical support is there.” A 

Swank Audio Visuals

Founded in 1937, Swank Audio Visuals is celebrating its 75thA anniversary in 2012. The Company has a richA legacy of providing superior expertise,A creativity, full-service support and state-of-the-art technology for theA hotel, resort, meeting and conference center industries. Provided with a hospitality approach, services include audio, video, lighting, stage design, production, Internet connectivity, webcasting/webarchiving, 3DA renderings and more for events of all sizes, from intimate gatherings to large conventions. As an industryA leader, Swank developed SwankDraw, a unique proprietary iPad app that allows room renderings to beA created instantly on-site. Swank also enhances clients’ meetings and events by engineering and offeringA Mobile Meeting Manager (M3), a customizable web based app providing agendas, speaker information andA more on attendees’ smartphones and tablets. Headquartered in St. Louis, MO, Swank Audio VisualsA employs more thanA 1,400 talented professionals in approximately 375 destination resorts and hotels in 65A major markets, representing more than 165 cities in the U.S. and Canada.

PleaseA visit

www.swankav.com

for more information.

A About Analog Way

Analog Way is a leading designer and manufacturer of image converters and presentation switchers.A The company designs a wide range of computer to video scan converters, scalers, seamless switchers andA up/down converters. The products provide the mostA advanced solutions in the Broadcast, AV, Rental &A Staging, Church, Corporate and Industrial markets.

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