McNulty brings 14 years of marketing experience to the role and will focus efforts on expanding the Synthax portfolio into new markets

Tuesday, June 26, 2018 — Fort Lauderdale, FL – June 26, 2018 – Synthax, distributor of best-in-class audio solution manufacturers RME, Ferrofish and myMix, has appointed Cassandra McNulty to the role of Marketing Manager, effective immediately. McNulty brings 14 years of experience in marketing to the new position and will report directly to Mathias Von Heydekampf, Managing Director of Synthax.

In her new role, McNulty will focus on building brand awareness and growth for the Synthax portfolio of brands, which include RME, Ferrofish and myMix. Prior to her appointment at Synthax, she served as Marketing, Communications and Business Development Manager at Cannery Casino and Hotel in Las Vegas where she helped develop and monitor digital marketing strategies and social media campaigns.

“I am very excited to join the Synthax team,” McNulty said. “With compelling, best-of-breed brands under the Synthax umbrella, I’m looking forward to helping showcase these companies and what they have to offer to a broader audience. I’m excited to use my background in digital strategy to help us achieve desired growth in multiple areas.”

“We are very excited to have Cassandra join our team in this newly created position,” said Mathias von Heydekampf, managing director of Synthax. “Her many years of experience coupled with her enthusiasm and drive will help play a key role in our strategy to continue Synthax’s growth and increased awareness of its diverse and innovative portfolio.”

New Market Initiatives

With high-end, digital audio offerings from RME, premium conversion solutions from Ferrofish and best-in-class personal monitoring and mixing from myMix, McNulty believes Synthax’s brands can fill needs in a variety of markets and plans to begin executing social media campaigns and webinars to help spread the word about the brands’ offerings.

“Coming from the casino world, this is a blank canvas for me,” McNulty said. “I’m very excited to navigate this ship in new directions and show other industries how RME, Ferrofish and myMix can fill their needs.”

For more on Synthax, visit http://www.synthax.com.

Featured

Related

Two Danley Speakers for 3,000 People

GAINESVILLE, GEORGIA: The Bellamy Brothers have enjoyed a long and satisfying musical career that shows no signs of slowing. After paying their dues for several years in the late 1960s and early 1970s, they broke into stardom with their enduring hit, “Let Your Love Flow.” They’ve ...read more

BenQ_InstaShow

BenQ Amps Up 21st Century Learning at TCEA 2019

COSTA MESA, Calif. — Jan. 17, 2019 — BenQ, an internationally renowned provider of visual display solutions, will feature its purpose-built display solutions for education at the 2019 Texas Computer Education Association (TCEA) Convention and Exposition, Feb. 4-8 at the Henry B. ...read more