Dee Dierson has joined The- Activity, the Las Vegas-based production and design service for the entertainment industry, as the company’s new Brand Manager. She joins Matthew Palumbo, who was recently named Technical Coordinator, as new hires at the expanding firm.
“Dee has a style, creative focus and organizational capability that is second to none,” says The-Activity’s Principal Designer, Patrick Dierson. “We expect her addition to the team to bring explosive growth not only in the company’s brand direction but also in maturing to a lifestyle brand that is sure to include everything from promotional branding to launching an online store for the production community. This relationship will be a game changer in terms of what the industry expects from a production supplier such as ourselves.”
A New York University graduate, Dee Dierson began her professional career in Celebrity Talent and Creative Development at MTV Networks. Working behind the scenes at countless star-studded live events inspired her to follow her creative passion of hair and makeup. She eventually formed her own high-end artistry company, which has proven to be a tremendous success spanning the coasts and employing countless artists for the past 10 years.
Dierson attributes the success of her company to her core philosophy: presenting oneself with professionalism and style in a way that stands out from the rest – with raw talent and skill to back it up.
“As Brand Manager, my focus is to bring The-Activity to a recognizable standard of excellence,” she says. “We already have excellence in our talented employees. My goal is to spread that outward, to exhibit excellence in everything that has our name on it from how our initial renderings are presented to the client and how our employees dress on site to our swag and merchandise: polished, attention to detail, high quality, high class and styled with just the right amount of edginess.”
Dierson strongly believes that “how one presents oneself is a good indication of how they work and the quality of what they produce. We at The-Activity work tirelessly to get the job done, yet we remain collected and often make very difficult tasks appear effortless.”
Patrick Dierson says that Dee is known for “her classic style, positive attitude and true reliability, which is why The-Activity has brought her onboard. She will help our team to represent themselves as highly skilled, always reliable and with a perpetual high-class level of edge.”
Based in Las Vegas, The Activity is a fully-scalable, turnkey solution for all production design needs. Specializing in the disciplines of scenic, lighting and video, The Activity team works with creative directors around the globe to deliver not just the design itself but also its final execution through completion while providing the appropriate staff for all aspects of the project.
For more information, visit www.the-activity.com.